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     <title>Personal information in E-mail marketing can backfire, study indicates</title>
   	 <description>Businesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.</description>
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	 <pubDate>Tue, 01 Jul 2008 15:24:39 EST</pubDate>
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