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     <title>Frequent price promotions threaten quality brands, study shows</title>
   	 <description>Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).</description>
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	 <pubDate>Mon, 08 Dec 2008 17:25:30 EST</pubDate>
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