http://www.physorg.com/ en-us Physorg.com internet news portal provides the latest news on science including: Physics, Nanotechnology, Life Sciences, Space Science, Earth Science, Environment, Health and Medicine. Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to reach audiences, a new University of Missouri study published in Public Relations Review has found that highlighting racial disparities in news releases increases coverage of health stories in black newspapers, which can improve health outcomes in populations at-risk for disparities. http://www.physorg.com/news177862123.html Medicine & Health Thu, 19 Nov 2009 14:20:03 EST news177862123 Approximately one-fifth of Americans follow health news very closely, according to the Pew Research Center. To identify how the demand for health stories is met, University of Missouri researchers surveyed national health journalists about their development of story ideas and use of expert sources and public relations materials. The researchers found that health journalists determine what information is newsworthy by examining the work of their peers and the issues raised by their colleagues and audiences. http://www.physorg.com/news171806977.html Medicine & Health Thu, 10 Sep 2009 13:20:04 EST news171806977 For years journalists and others have questioned the ethics of public relations practitioners and firms. People in PR, however, appear to be getting a bad rap. That's what a new study funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University has found. http://www.physorg.com/news169312452.html Other Sciences Wed, 12 Aug 2009 16:14:43 EST news169312452