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     <title>Key to subliminal messaging is to keep it negative, study shows</title>
   	 <description>Subliminal messaging is most effective when the message being conveyed is negative, according to new research.</description>
     <link>http://www.physorg.com/news173346511.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Mon, 28 Sep 2009 08:49:01 EST</pubDate>
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     <title>When you don't know what you want</title>
   	 <description>How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new pairs of trousers?</description>
     <link>http://www.physorg.com/news165587306.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 30 Jun 2009 14:00:01 EST</pubDate>
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     <title>Effect of subliminal marketing greater than thought</title>
   	 <description>(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research by Marieke Fransen of the University of Twente, Netherlands, who obtained her doctorate from the Faculty of Behavioural Sciences on 19 December.</description>
     <link>http://www.physorg.com/news150388664.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Mon, 05 Jan 2009 14:37:44 EST</pubDate>
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     <title>Subliminal learning demonstrated in the human brain</title>
   	 <description>Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. Now, a new study published by Cell Press in the August 28 issue of the journal Neuron used sophisticated perceptual masking, computational modeling, and neuroimaging to show that instrumental learning can occur in the human brain without conscious processing of contextual cues.</description>
     <link>http://www.physorg.com/news139058156.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 27 Aug 2008 12:15:56 EST</pubDate>
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