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     <title>EA Sports teams with ESPN to promote 'Madden'</title>
   	 <description>(AP) --  If you have a spouse, a sibling or some other relative or friend who loves football and video games, don't expect to see much of him (or her) this weekend. "Madden NFL 10," the latest installment of the series that took armchair quarterbacking to a new level, comes out Friday.</description>
     <link>http://www.physorg.com/news169202565.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 11 Aug 2009 10:30:02 EST</pubDate>
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     <title>Technology gets a boost in Tampa</title>
   	 <description>NBC will have the field completely covered for the Super Bowl so viewers can get just about every angle on every play. The broadcast will use 36 cameras, up from the 22-23 used for a regular Sunday night game. This includes two cameras trained directly on the goal lines for any questionable scores_like Ben Roethlisberger's did-he-make-it-or-didn't-he quarterback sneak for the Steelers in Super Bowl XL.</description>
     <link>http://www.physorg.com/news152774045.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 02 Feb 2009 05:14:22 EST</pubDate>
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     <title>Super Bowl ads will reflect tough economy, says advertising professor</title>
   	 <description>(PhysOrg.com) -- Fewer cars. More horses. A softer sell. That`s just part of what viewers can expect in Sunday`s `Super Bowl of advertising,` as companies adjust their marketing in a very down market, says Jan Slater, a branding expert and the head of the department of advertising at the University of Illinois.</description>
     <link>http://www.physorg.com/news152386299.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Wed, 28 Jan 2009 17:32:11 EST</pubDate>
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     <title>Stock Price Correlated to Likeability of Super Bowl Ads</title>
   	 <description>(PhysOrg.com) -- When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers at the University at Buffalo School of Management and Cornell University.</description>
     <link>http://www.physorg.com/news152210818.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Mon, 26 Jan 2009 16:47:39 EST</pubDate>
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     <title>Health Tip: Eat Like an Athlete on Super Bowl Sunday</title>
   	 <description>(PhysOrg.com) -- So your New Year's resolution is to lose weight in 2009 and already you're faced with your first challenge: Super Bowl Sunday.</description>
     <link>http://www.physorg.com/news150476628.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 06 Jan 2009 15:03:48 EST</pubDate>
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