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     <title>Watching me, watching you</title>
   	 <description>(PhysOrg.com) -- Software that tracks shoppers' eye movements as they browse supermarket shelves may seem a bit Big Brother, but the latest technology in 'eye-tracking', which monitors what grabs a person's attention, could have far-reaching implications for consumers and result in services being tailored towards their specific interests in the future.</description>
     <link>http://www.physorg.com/news175356808.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 21 Oct 2009 15:30:04 EST</pubDate>
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     <title>Cognitive scientists use eye-tracking technology to  learn what makes a great geologist</title>
   	 <description>Cognitive scientists, geologists, and vision scientists are teaming up to learn how expert geologists unconsciously view landscapes for clues that point the way to important discoveries. The National Science Foundation has awarded the team, led by the University of Rochester and including the Rochester Institute of Technology, $2 million over the next five years to find the answers.</description>
     <link>http://www.physorg.com/news170597258.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Thu, 27 Aug 2009 13:30:01 EST</pubDate>
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