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     <title>Does sex sell? New study shows how to make women respond to sexy ads</title>
   	 <description>Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.</description>
     <link>http://www.physorg.com/news154628548.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Mon, 23 Feb 2009 16:22:55 EST</pubDate>
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     <title>Color boosts brain performance and receptivity to advertising, depending on task</title>
   	 <description>A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?</description>
     <link>http://www.physorg.com/news153066202.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 05 Feb 2009 14:23:45 EST</pubDate>
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     <title>Microcoils help locate small lung nodules</title>
   	 <description>A new technique combining computed tomography (CT) with fiber-coated surgical microcoils allows physicians to successfully locate and remove small lung nodules without the need for a more invasive procedure, according to a new study published in the February issue of Radiology.</description>
     <link>http://www.physorg.com/news152801774.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Mon, 02 Feb 2009 12:56:53 EST</pubDate>
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     <title>Genetic variant predicts poor response to bypass surgery</title>
   	 <description>A variant of the gene for the inflammatory modulator interleukin (IL)-18 has been found to be associated with a prolonged ICU stay after cardiopulmonary bypass (CPB) surgery. Research published in BioMed Central's open access journal Critical Care links the TT genotype of the IL-18 9545 T/G polymorphism with a larger pro-inflammatory response.</description>
     <link>http://www.physorg.com/news152430369.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 29 Jan 2009 05:47:19 EST</pubDate>
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     <title>New Data Suggests We Don`t Live in a Void, and Supports Dark Energy</title>
   	 <description>(PhysOrg.com) -- An alternative proposal to dark energy in which the Earth sits near the center of a large void is undergoing scrutiny, and the results show that void models fit poorly with observed data. Nevertheless, scientists say that more research will be needed to determine if void models, dark energy, or something else can accurately explain how the universe is expanding at an accelerating rate.</description>
     <link>http://www.physorg.com/news152374990.html</link>
	 <category>Physics</category>
	 <pubDate>Wed, 28 Jan 2009 14:23:51 EST</pubDate>
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     <title>Community-based Internet forums are great for new mothers, but could marginalize fathers</title>
   	 <description>Researchers believe that local online forums could play a key role in helping new mothers to share experiences and concerns, according to a study published in the January issue of the UK-based Journal of Advanced Nursing.</description>
     <link>http://www.physorg.com/news151840557.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 22 Jan 2009 09:56:22 EST</pubDate>
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     <title>Researcher gives first-ever estimate of worldwide fish biomass and impact on climate change</title>
   	 <description>Are there really plenty of fish in the sea? University of British Columbia fisheries researcher Villy Christensen gives the first-ever estimate of total fish biomass in our oceans: Two billion tonnes.</description>
     <link>http://www.physorg.com/news151251277.html</link>
	 <category>Space &amp; Earth</category>
	 <pubDate>Thu, 15 Jan 2009 14:14:37 EST</pubDate>
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     <title>Study reveals surprisingly high tolerance for racism</title>
   	 <description>White people do not get as upset when confronted with racial prejudice as they think they will, a study by researchers at Yale University, York University, and the University of British Columbia suggests. This indifference helps explains why racism persists even as the United States prepares to celebrate the inauguration of Barack Obama, researchers say.</description>
     <link>http://www.physorg.com/news150646493.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Thu, 08 Jan 2009 14:14:53 EST</pubDate>
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     <title>Spirituality is key to kids' happiness</title>
   	 <description>To make children happier, we may need to encourage them to develop a strong sense of personal worth, according to Dr. Mark Holder from the University of British Columbia in Canada and his colleagues Dr. Ben Coleman and Judi Wallace. Their research shows that children who feel that their lives have meaning and value and who develop deep, quality relationships - both measures of spirituality - are happier.  It would appear, however, that their religious practices have little effect on their happiness. These findings have been published in the online edition of Springer's Journal of Happiness Studies.</description>
     <link>http://www.physorg.com/news150643874.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 08 Jan 2009 13:31:14 EST</pubDate>
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     <title>Trapped water cause of regular tremors under Vancouver Island</title>
   	 <description>University of British Columbia researchers are offering the first compelling evidence to explain regular tremors under Vancouver Island.</description>
     <link>http://www.physorg.com/news149951583.html</link>
	 <category>Space &amp; Earth</category>
	 <pubDate>Wed, 31 Dec 2008 13:13:03 EST</pubDate>
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