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     <title>Feeling blue? Study finds new insight to predicting consumer emotions</title>
   	 <description>It's no secret that emotions influence peoples' decisions about what, when and how they buy. Whether choosing between a movie and a play, deciding whether to attend a sporting event shortly before an important event or selecting an indulgent breakfast treat in anticipation of a tough day at work, consumers' choices are often guided by how they expect their purchase will make them feel. New research by Jane Ebert, a professor of marketing at the University of Minnesota's Carlson School of Management, reveals that how we go about predicting our emotions can lead to very different outcomes.</description>
     <link>http://www.physorg.com/news155913002.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Tue, 10 Mar 2009 14:10:45 EST</pubDate>
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     <title>Apple peel appeal: Using software to measure variances in 'honeycrisp' apple peels</title>
   	 <description>Apples have long been associated with good health, including lower risks of cancer and cardiovascular disease. Apples also contain anthocyanins, important antioxidants that give the peels their red coloring. Redness is one of the most important factors consumers consider when buying apples.</description>
     <link>http://www.physorg.com/news154093706.html</link>
	 <category>Biology</category>
	 <pubDate>Tue, 17 Feb 2009 11:48:56 EST</pubDate>
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     <title>Researchers find master gene behind blood vessel development</title>
   	 <description>In a first of its kind discovery, University of Minnesota researchers have identified the "master gene" behind blood vessel development. Better understanding of how this gene operates in the early stages of development may help researchers find better treatments for heart disease and cancer. </description>
     <link>http://www.physorg.com/news152976906.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 04 Feb 2009 13:35:38 EST</pubDate>
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     <title>Anakinra for rheumatoid arthritis:  A modest benefit with some risk</title>
   	 <description>New research supports a modest beneficial effect of anakinra for rheumatoid arthritis patients, but warns against potential risks for serious infections and its use with other biologic medications.</description>
     <link>http://www.physorg.com/news151737380.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 21 Jan 2009 05:16:36 EST</pubDate>
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     <title>Physicists Show that Correlated Environmental Variations Can Quicken Extinctions</title>
   	 <description>(PhysOrg.com) -- In general, population extinction is a natural process. For one reason or another, an estimated 99.9% of all species that have lived on Earth are now extinct. However, the reasons for a species going extinct are complex, varied, and changing. Ever since the human population began dispersing throughout the Earth 100,000 years ago, the extinction rate has increased dramatically - as much as 1,000 times, by some estimates - putting us in the midst of a modern extinction called the Holocene extinction event.</description>
     <link>http://www.physorg.com/news151059872.html</link>
	 <category>Physics</category>
	 <pubDate>Tue, 13 Jan 2009 09:04:32 EST</pubDate>
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