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Brand names subconsciously afftect people's shopping goals

Other Sciences / Other

created Jul 17, 2008 | popularity 3.3 / 5 (3) | comments 0

Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers' subconscious goals, according to new research in the Journal of Consumer Research.


News media often do not report potential sources of bias in medical research

Medicine & Health / Other

created Sep 30, 2008 | popularity 3.8 / 5 (4) | comments 0

An analysis of news media coverage of medical studies indicates that news articles often fail to report pharmaceutical company funding and frequently refer to medications by their brand names, both potential sources of bias, ...


Study: Vowel sounds affect consumer buying

Other Sciences / Other

created Sep 13, 2007 | popularity 3.5 / 5 (11) | comments 0

A U.S. study determined product names with vowel sounds that convey positive attributes about the product are deemed more favorable by consumers.


Subconscious encounters: How brand exposure affects your choices

Other Sciences / Other

created Oct 14, 2008 | popularity 4.8 / 5 (5) | comments 0

Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.


More Honduran cantaloupes recalled

Medicine & Health / Other

created Mar 27, 2008 | popularity 1 / 5 (1) | comments 0

The U.S. Food and Drug Administration announced more companies have joined in the recall of Honduran-produced cantaloupes due to possible contamination.


Shark cartilage capsules are recalled

Medicine & Health / Medications

created May 17, 2007 | popularity not rated yet | comments 0

The U.S. Food and Drug Administration has announced the recall of shark cartilage capsules because of possible contamination with salmonella.


FDA toughens warnings on over-the-counter painkillers

Medicine & Health / Medications

created Apr 29, 2009 | popularity 5 / 5 (1) | comments 0

The Food and Drug Administration said Tuesday that it is asking drugmakers to more prominently display safety warnings on the labels of some of the most widely used over-the-counter pain and fever remedies.


Canned green beans are recalled

Medicine & Health / Other

created Aug 02, 2007 | popularity 4 / 5 (4) | comments 0

The U.S. Food and Drug Administration reported a nationwide recall Thursday of French Style Green Beans sold under various brand names.


Parents beware: Kids exposed to many hours of alcohol use in PG-13 movies

Medicine & Health / Health

created Sep 05, 2008 | popularity 3 / 5 (3) | comments 0

(PhysOrg.com) -- Children are exposed to many hours of alcohol use in movies, especially films rated PG-13, a new study shows.


More Honduran cantaloupes recalled

Medicine & Health / Other

created Mar 26, 2008 | popularity 2 / 5 (1) | comments 0

The U.S. Food and Drug Administration has expanded a voluntary recall of Honduran cantaloupes because of possible salmonella contamination.


Nokia said it was in a court battle in Brazil over its Ovi brand

Nokia caught up in Brazil brand name row

Technology / Business

created Sep 25, 2009 | popularity not rated yet | comments 0

Nokia, the world's top mobile phone maker, said Friday it was in a court battle in Brazil over its Ovi brand, which a Brazilian telecoms company called Ouvi claims is too similar to its name.


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Women want bargains but men prefer brand names

Other Sciences / Other

created May 15, 2008 | popularity 3.1 / 5 (7) | comments 1

Women are better bargain hunters than men, with male shoppers seeking known brand names when deciding which store to go to, a Massey University study of consumers has found.


Cantaloupe recall continues to expand

Medicine & Health / Other

created Mar 31, 2008 | popularity 4 / 5 (2) | comments 0

The recall of Honduran-grown cantaloupes now includes the Dole Food Co., Bounty Fresh LLC, Spokane Produce Inc., and Chiquita Brands International Inc.


Researchers question effectiveness of warning labels on over-the-counter drugs

Researchers question effectiveness of warning labels on over-the-counter drugs

Medicine & Health / Other

created Mar 31, 2009 | popularity 2 / 5 (2) | comments 2

Medicine packages barrage consumers with information, some required to be "prominent" and "conspicuous." But marketing claims and brand names still overshadow critical fine print on nonprescription medications, ...


Research finds being first in marketplace not always key to success

Other Sciences / Other

created Feb 25, 2008 | popularity 3.8 / 5 (4) | comments 0

Marketing research from three universities suggests it's not always best to be first. Products from well-known brands may benefit from entering the market as followers rather than as the first of their kind because consumers ...