News tagged with ads
Internet advertising appears to begin its comeback
Oct 20, 2009 |
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
States weigh campaign rules for the Internet age
Oct 18, 2009 |
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(AP) -- To promote his recent campaign for mayor of St. Petersburg, Fla., Scott Wagman bought an ad that popped up online when anyone ran a Google search for his opponents' names.
Dramatized ads weave plot lines around product
Sep 30, 2009 |
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(AP) -- In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines.
Google injects search savvy into display ad system
Sep 18, 2009 |
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(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Variety trade newspaper to charge for online site
Sep 17, 2009 |
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(AP) -- Ending a three-year flirtation with free online content, Variety newspaper plans to put some of its Web site content behind a "pay wall" that will require a paid annual subscription, its publisher ...
Cablevision unveils interactive banner ads on TV
Sep 16, 2009 |
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(AP) -- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.
Congress weighs landmark change in Web ad privacy
Sep 07, 2009 |
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(AP) -- The Web sites we visit, the online links we click, the search queries we conduct, the products we put in virtual shopping carts, the personal details we reveal on social networking pages - all of this can give companies ...
Alcohol advertising reaching too many teens on cable TV, researchers say
Aug 20, 2009 |
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A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings ...
Google sells underperforming radio ad business
Aug 05, 2009 |
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(AP) -- Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.
More ads coming to TV -- even to one-time havens
Aug 02, 2009 |
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(AP) -- Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides. Even TiVo, ...
Microsoft, Yahoo team up to ding Google with Bing
Jul 29, 2009 |
2.1 / 5 (10) |
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(AP) -- Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for them to make a joint assault ...
Taste sensation: Ads work better if all senses are involved
Other Sciences / Social Sciences
Jul 20, 2009 |
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Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research sugges ...
We’ll Be Back After These Messages -- Will You?
Other Sciences / Social Sciences
Jun 23, 2009 |
2 / 5 (1) |
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(PhysOrg.com) -- For at least 50 years, television advertisements have been ordered randomly within commercial breaks. But given the spread of digital video recorders (DVR) that allow users to blip-blip past the ads in fast-forward, ...
Cable venture suspends first advertising product
Jun 19, 2009 |
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(AP) -- A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.
Alcohol advertising self-regulation not working, as ads target younger drinkers
Jun 09, 2009 |
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Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure.
