News tagged with ads
3Qs: Analyzing the super bowl ads
Super Bowl XLVI drew hundreds of millions of viewers in the U.S. and around the world, so it’s no surprise that advertisers doled out some $3.5 million per 30-second spot to showcase their goods and services. ...
Other Sciences / Economics & Business
Feb 07, 2012 |
not rated yet |
0
KU researcher develops predictive model for TV ad sales
It’s a common risk-versus-reward question in business: How much inventory should you pre-sell at a conservative price, and how much should you retain and try to sell later at a higher price?
Other Sciences / Economics & Business
Feb 07, 2012 |
not rated yet |
0
How to tell apart the forgetful from those at risk of Alzheimer's disease
It can be difficult to distinguish between people with normal age-associated memory loss and those with amnestic mild cognitive impairment (aMCI). However people with aMCI are at a greater risk of developing Alzheimer's disease ...
Feb 03, 2012 |
5 / 5 (1) |
0
Super Bowl advertisers go after 'second screens'
(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. ...
Feb 01, 2012 |
3 / 5 (1) |
0
Sporting event ads viewed favorably -- especially if the game is close
The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the ...
Other Sciences / Economics & Business
Jan 31, 2012 |
not rated yet |
0
Super Bowl advertisers should skip TV ads, focus online
(PhysOrg.com) -- Last year’s hit Super Bowl ad, a Volkswagen spot featuring a boy dressed as Darth Vader, was unique in that it was actually released before the game.
Other Sciences / Economics & Business
Jan 26, 2012 |
5 / 5 (1) |
0
Researchers examine influence of Super Bowl ads
(PhysOrg.com) -- Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker ...
Other Sciences / Economics & Business
Jan 25, 2012 |
not rated yet |
0
INFLUENCE GAME: Online companies win piracy fight
(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the ...
Jan 22, 2012 |
4.3 / 5 (6) |
3
Google rolls out ads to ease privacy concerns
Google Inc., under scrutiny from privacy watchdogs for changes it made to its search engine, is launching a splashy ad campaign designed to alleviate privacy concerns.
Jan 17, 2012 |
not rated yet |
0
VeriFone signs taxi ad deal with NBC
(AP) -- Cab riders in New York and other big cities may soon be able to buy movie tickets and other items while in taxis, paying with the same system that charges credit cards for cab fare.
Dec 20, 2011 |
not rated yet |
0
TV companies have a year to pipe down loud ads
(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.
Dec 15, 2011 |
5 / 5 (2) |
8
Web an increasing tool to link campaigns, voters
(AP) -- As potential voters in New Hampshire and Iowa scan the Internet, they probably are seeing ads for Republican Mitt Romney and President Barack Obama alongside deals for shoes and holiday gifts.
Dec 04, 2011 |
5 / 5 (1) |
1
Bing hitches holiday hopes to Rudolph the reindeer
(AP) -- Like Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious cargo - a holiday marketing campaign for its Bing search engine.
Nov 23, 2011 |
not rated yet |
0
Criminal probe into online mortgage scams widens
(AP) -- A criminal investigation into mortgage swindlers who lured their victims with deceptive online ads is widening.
Nov 21, 2011 |
not rated yet |
0
MU engineers developing military applications for smartphones
Tracking military targets? The University of Missouri's College of Engineering has an app for that.
Nov 21, 2011 |
not rated yet |
0
