News tagged with ads
Myth about 'dirty old men' supported by science
Medicine & Health / Psychology & Psychiatry
Dec 04, 2008 |
3.4 / 5 (53) |
10
Middle-aged men want younger women, often touting their intelligence and their high income. This is shown in research at Gothenburg University and Oxford University that studied 400 lonely hearts ads to see how men and women ...
Presidential candidates' television ads most negative in history
Oct 31, 2008 |
3.7 / 5 (3) |
0
The 2008 presidential campaign, as reflected in candidates' television spots, has been one of the most negative campaigns in history. A University of Missouri professor analyzed this year's candidates' television spots, including ...
Effective anti-tobacco ads should either scare or disgust viewers, study reveals
Medicine & Health / Psychology & Psychiatry
Oct 22, 2008 |
not rated yet |
0
(PhysOrg.com) -- Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people to avoid smoking by ...
Context is everything: An Armani ad on 1 page changes perception of Honda ad on next page
Sep 15, 2008 |
4.8 / 5 (4) |
0
A person flipping through a magazine or watching TV sees a number of advertisements. Does the placement of those ads matter to consumers? A new study in the Journal of Consumer Research says it does. But whether people have a ...
The language of luxury: Advertisers' language choices evoke different reactions
Sep 15, 2008 |
4.7 / 5 (3) |
0
Multinational companies advertising luxury goods abroad should consider advertising those goods in English, whereas ads for necessities might be more effective in local languages, according to a new study in the Journal of ...
General election campaign advertising surpasses $50 million in first two months
Jul 30, 2008 |
not rated yet |
0
(PhysOrg.com) -- Presidential candidates Barack Obama and John McCain are airing more advertisements in more media markets than their counterparts did during a comparable period in the 2004 election campaign, according to ...
Are you a different person when you speak a different language?
Jun 25, 2008 |
4.2 / 5 (17) |
1
People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research.
