News tagged with ads
Myth about 'dirty old men' supported by science
Medicine & Health / Psychology & Psychiatry
Dec 04, 2008 |
3.4 / 5 (53) |
10
Middle-aged men want younger women, often touting their intelligence and their high income. This is shown in research at Gothenburg University and Oxford University that studied 400 lonely hearts ads to see how men and women ...
Are you a different person when you speak a different language?
Jun 25, 2008 |
4.2 / 5 (17) |
1
People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research.
Microsoft, Yahoo team up to ding Google with Bing
Jul 29, 2009 |
2.1 / 5 (10) |
3
(AP) -- Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for them to make a joint assault ...
Context is everything: An Armani ad on 1 page changes perception of Honda ad on next page
Sep 15, 2008 |
4.8 / 5 (4) |
0
A person flipping through a magazine or watching TV sees a number of advertisements. Does the placement of those ads matter to consumers? A new study in the Journal of Consumer Research says it does. But whether people have a ...
The language of luxury: Advertisers' language choices evoke different reactions
Sep 15, 2008 |
4.7 / 5 (3) |
0
Multinational companies advertising luxury goods abroad should consider advertising those goods in English, whereas ads for necessities might be more effective in local languages, according to a new study in the Journal of ...
Congress weighs landmark change in Web ad privacy
Sep 07, 2009 |
4.7 / 5 (3) |
6
(AP) -- The Web sites we visit, the online links we click, the search queries we conduct, the products we put in virtual shopping carts, the personal details we reveal on social networking pages - all of this can give companies ...
Presidential candidates' television ads most negative in history
Oct 31, 2008 |
3.7 / 5 (3) |
0
The 2008 presidential campaign, as reflected in candidates' television spots, has been one of the most negative campaigns in history. A University of Missouri professor analyzed this year's candidates' television spots, including ...
YouTube boosts full-length movies, TV show lineup (Update)
Apr 16, 2009 |
3.7 / 5 (3) |
1
(AP) -- Google Inc.'s YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen ...
Wiki health site aims to provide sound medical information
Mar 01, 2009 |
3.3 / 5 (3) |
0
With four children under the age of 5, James Currier had lots of questions about sniffles, rashes and fevers. One late night, while holding a sick child in his lap, he tried searching for answers online.
More ads coming to TV -- even to one-time havens
Aug 02, 2009 |
5 / 5 (2) |
4
(AP) -- Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides. Even TiVo, ...
Craigslist to drop 'erotic services' classifieds
May 13, 2009 |
1 / 5 (8) |
2
(AP) -- A month after the killing of a masseuse who advertised on Craigslist, the classified ad site announced plans Wednesday to eliminate its "erotic services" category and screen all submissions to a new "adult services" ...
Ad click-through rate lower than previously thought
Feb 25, 2009 |
3 / 5 (2) |
2
The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology.
Alcohol advertising self-regulation not working, as ads target younger drinkers
Jun 09, 2009 |
5 / 5 (1) |
1
Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure.
States weigh campaign rules for the Internet age
Oct 18, 2009 |
5 / 5 (1) |
0
(AP) -- To promote his recent campaign for mayor of St. Petersburg, Fla., Scott Wagman bought an ad that popped up online when anyone ran a Google search for his opponents' names.
Class-action suit pits woman against 'dishonest' ads on Facebook
Dec 09, 2009 |
5 / 5 (1) |
1
A 41-year-old part-time dance instructor and graphic designer from Santa Cruz is the face of a class-action lawsuit designed to force Web sites that offer social gaming to rein in what she calls deceptive ads.
