How online Ramadan content has brought Muslim ideas around faith, worship and community into the mainstream
For Muslims around the world, Ramadan is a time of increased personal spirituality and introspection. The hope is to draw closer to God.
For Muslims around the world, Ramadan is a time of increased personal spirituality and introspection. The hope is to draw closer to God.
Social Sciences
Apr 5, 2024
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15
Online shopping and digital payment options have made shopping easier and more enjoyable—money can be spent almost unnoticeably. These factors predispose people to impulse purchases. A lack of budgeting and cost control ...
Social Sciences
Apr 3, 2024
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0
Gun manufacturers are appealing to women as "serious students" of firearms in their advertising—a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows.
Social Sciences
Mar 12, 2024
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42
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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5
The need to understand how to encourage people to adopt more climate-friendly behaviors is pressing, but "nudging" people to adopt behaviors such as recycling, taking public transport, and reducing their consumption of energy ...
Environment
Jan 29, 2024
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1
A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
The UK's Tory government is rolling back climate legislation and is continuing to fund the expansion of domestic oil and gas reserves. Our new research suggests this might be based on a misreading of public opinion.
Political science
Nov 13, 2023
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6
The recent open letter to the prime minister and parliamentarians broke the week-long silence from Indigenous leaders after the country rejected the proposed First Nations Voice to Parliament. The letter emphasized the damage ...
Social Sciences
Nov 2, 2023
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19
Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...
Economics & Business
Oct 11, 2023
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8
At the launch of the Auckland Climate Festival last month, Green Party Auckland Central MP Chlöe Swarbrick spoke about how building a community is the best way to avoid being overwhelmed by the scale of the climate emergency.
Environment
Sep 14, 2023
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27
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA