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Research shows investors take stock of Super Bowl advertisers

Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense.

Media bias with corporate social irresponsibility events

Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.

Facebook beefs up political ad rules ahead of EU election

Facebook said Friday it is further tightening requirements for European Union political advertising, in its latest efforts to prevent foreign interference and increase transparency ahead of the bloc's parliamentary elections.

Researcher studies how and why people push buttons

All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...

Nielsen to count viewers for Hulu, YouTube live TV services

Nielsen will begin to tabulate how many people get their live TV from Hulu and YouTube, giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional ...

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