News tagged with advertising rates
In-store video ads a boon to retailers, a peril for traditional media
Feb 24, 2009 |
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Video advertising in stores is a moneymaker for retailers, but a growing threat to already cash-strapped print and broadcast media, according to a new study co-written by a University of Illinois business professor.
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US online ad revenue down 5.4 pct in third quarter
Nov 25, 2009 |
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(AP) -- Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released ...
Drug ads ineffective for boosting sales, could cost taxpayers: study
Nov 23, 2009 |
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US Taxpayers may be on the hook for the high cost of drug advertising that does little to boost sales, according to a new study led by a University of British Columbia health policy researcher.
Joost assets bought by online ad company Adconion
Nov 24, 2009 |
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(AP) -- The struggling online video startup Joost, begun with much fanfare by the creators of Skype and Kazaa, has been sold to an online advertising company.
US newspaper ad revenue down nearly 28 percent
Nov 20, 2009 |
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US newspaper advertising revenue fell by nearly 28 percent in the third quarter, continuing a slide which has led to layoffs, bankruptcies and the closure of several dailies.
Ad click-through rate lower than previously thought
Feb 25, 2009 |
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The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology.
Google buying display ad startup Teracent
Nov 23, 2009 |
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Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.
Australia, Canada approve Yahoo!-Microsoft deal
Nov 24, 2009 |
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Australian and Canadian competition authorities have approved the Internet search and advertising partnership between Yahoo! and Microsoft, the companies said Tuesday.
Bing gains search market share, nears 10 percent
Nov 17, 2009 |
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Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Value of direct-to-consumer drug advertising oversold, study finds
Medicine & Health / Medications
Sep 02, 2008 |
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Direct-to-consumer advertising may not be giving big pharma such a big bang for their buck after all. Despite the billions spent on bringing drug marketing campaigns straight into patients' living rooms, such strategies have ...
Banner ads work -- Even if you don't notice them at all
May 10, 2007 |
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The majority of advertising exposure occurs when the audience’s attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even this incidental exposure ...
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