Advertising
hideAdvertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
For more information about Advertising, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with advertising
US newspaper ad revenue down nearly 28 percent
Nov 20, 2009 |
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US newspaper advertising revenue fell by nearly 28 percent in the third quarter, continuing a slide which has led to layoffs, bankruptcies and the closure of several dailies.
Webby Awards name top 10 Internet moments of the decade
Nov 19, 2009 |
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The birth of Wikipedia, the death of Napster, the iPhone, Facebook, and Twitter were named by the Webby Awards on Wednesday as among the top 10 Internet moments of the decade.
Bing gains search market share, nears 10 percent
Nov 17, 2009 |
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Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Despite some benefit, drug ads can be harmful to your health
Nov 12, 2009 |
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While the debate over prescription drug advertising persists, a new study released online in the American Journal of Public Health offers guidelines for improving drug ads in order to minimize potential harm and maximize ...
Google snaps up mobile ad startup for $750 million (Update)
Nov 09, 2009 |
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(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...
Advertisers face resistance to on-line tracking
Nov 08, 2009 |
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Campaigners are stepping up efforts to curb online tracking of Internet use by firms that deliver adverts tailored to the specific interests of consumers, as polls reveal widespread unease with the practice.
News Corp. net profit up on movie, cable TV showing
Nov 04, 2009 |
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Global media giant News Corp. posted an 11 percent rise in quarterly net profit on Wednesday as strong results from its movie, cable television and book publishing divisions offset a newspaper slump.
TV bombards children with commercials for high-fat and high-sugar foods
Nov 04, 2009 |
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Childhood obesity in the United States is reaching epidemic proportions. With more than one fourth of advertising on daytime and prime time television devoted to foods and beverages and continuing questions about the role ...
Major layoffs loom at Time Inc.: reports
Oct 30, 2009 |
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Time Inc., publisher of Time, Fortune, Sports Illustrated, People and other magazines, plans to lay off some 540 employees starting next week, or six percent of its workforce, The New York Post reported Friday.
Yahoo!, Microsoft extend talks on Web search agreement
Oct 28, 2009 |
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Yahoo! and Microsoft have extended the deadline to finalize an agreement on their Internet search and advertising partnership, Yahoo! said Wednesday.
IAC reports 3Q profit but ad revenue still slips
Oct 27, 2009 |
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(AP) -- IAC/InterActiveCorp, which runs Match.com, Ask.com and other Web sites, said Tuesday that asset sales helped it profit in the third quarter while advertising revenue continued to slump.
US newspaper circulation slide accelerates
Oct 26, 2009 |
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Daily circulation figures for US newspapers released on Monday provided more bad news for an industry battling the flight of readers to the Web and battered by a steep decline in advertising revenue.
Newsday to charge online fees for non-subscribers
Oct 22, 2009 |
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(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.
Internet advertising appears to begin its comeback
Oct 20, 2009 |
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Ad agencies urge DOJ to okay Yahoo, Micorosft deal
Oct 19, 2009 |
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(AP) -- Major advertising and marketing agencies are urging antitrust reviewers to approve a proposed online search partnership between Yahoo and Microsoft.
