Advertising
hideAdvertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
For more information about Advertising, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with advertising
Photoshopped Images Could Carry Warnings in France
Sep 28, 2009 |
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(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...
US newspaper owners are 'mad as hell'
Apr 08, 2009 |
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US newspaper owners, their advertising revenue evaporating, their circulation declining and their readership going online to get news for free, are fighting mad.
Most Americans dislike behavioral advertising: survey
Sep 30, 2009 |
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Privacy advocates have long criticized behavioral advertising and a new survey suggests that contrary to the claims of marketers, most Americans don't like it either.
Researchers: Ban on fast food TV advertising would reverse childhood obesity trends
Nov 19, 2008 |
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A ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent, according to a new study being published this month in the Journal of Law and Economics. The s ...
Advertisers face resistance to on-line tracking
Nov 08, 2009 |
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Campaigners are stepping up efforts to curb online tracking of Internet use by firms that deliver adverts tailored to the specific interests of consumers, as polls reveal widespread unease with the practice.
Uproar over 'news story' ad on front page of LA Times
Apr 10, 2009 |
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An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move.
New LED technology and leading light for advertisers
Oct 14, 2008 |
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A new lightweight LED screen developed by UQ Business School's Enterprize business plan competition finalist, LAADtech, proposes to make outdoor advertising more versatile and easier to install.
Does sex sell? New study shows how to make women respond to sexy ads
Feb 23, 2009 |
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Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
Google hopes readers will 'flip' over new format
Sep 14, 2009 |
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(AP) -- Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved ...
Value of direct-to-consumer drug advertising oversold, study finds
Medicine & Health / Medications
Sep 02, 2008 |
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Direct-to-consumer advertising may not be giving big pharma such a big bang for their buck after all. Despite the billions spent on bringing drug marketing campaigns straight into patients' living rooms, such strategies have ...
Ad watchdog: Cablevision Internet not 'fastest'
Mar 27, 2009 |
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(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications ...
YouTube, Disney close to deal: WSJ
Mar 30, 2009 |
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Google-owned YouTube and Walt Disney Co. are close to finalizing a deal to distribute videos from Disney properties on the video-sharing website, The Wall Street Journal online reported on Monday.
Google ready to open wallet again after stellar 3Q
Oct 16, 2009 |
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(AP) -- Google Inc.'s earnings and stock price are soaring again - and so is the Internet search leader's optimism.
The language of luxury: Advertisers' language choices evoke different reactions
Sep 15, 2008 |
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Multinational companies advertising luxury goods abroad should consider advertising those goods in English, whereas ads for necessities might be more effective in local languages, according to a new study in the Journal of ...
Grim US newspaper ad revenue figures released
Mar 27, 2009 |
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Last year was the worst ever for the US newspaper industry with both print and online advertising revenue posting declines, according to Newspaper Association of America (NAA) figures.
