Related topics: google , microsoft , yahoo , newspaper
Advertising
hideAdvertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
For more information about Advertising, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with advertising
FTC looking into Google's AdMob acquisition
Dec 23, 2009 |
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Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.
Google responds to newspaper critics
Dec 06, 2009 |
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Faced with a steady drumbeat of criticism from a shrinking newspaper industry, Google is out to prove that it is friend not foe.
Hearst looks to digital readers of the future
Dec 05, 2009 |
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With an eye on the readers of the future, US publisher Hearst Corp. announced plans Friday to launch a digital newsstand, advertising service and electronic reader for newspapers and magazines.
New study looks at unauthorized use of US newspaper stories
Dec 02, 2009 |
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A study of the use of US newspaper stories on the Web has found that more than 75,000 websites reused content from newspapers without authorization during a 30-day period.
Google out to shake up the smart-phone industry
Dec 17, 2009 |
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Google, already a disruptive presence in the mobile phone industry, seems to be itching to reshape it once more. As early as January, the company plans to sell directly to consumers a new smart-phone that will not be "locked" ...
YouTube leads Google charge in display ad market
Dec 15, 2009 |
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Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
New study levels new criticisms at food industry
Dec 14, 2009 |
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A new study released Monday, Dec. 14, in Washington, D.C., criticizes the nation's food and beverage industry for failing to shift their marketing efforts aimed at children. The report said television advertising continues ...
AOL finally regains independence from Time Warner
Dec 10, 2009 |
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(AP) -- AOL resumed life as an independent Internet company Thursday as it completed its spinoff from Time Warner Inc. and closed the book on one of the most disastrous business combinations in history.
WHO: Smoking kills 5 million every year
Dec 09, 2009 |
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(AP) -- Tobacco use kills at least 5 million people every year, a figure that could rise if countries don't take stronger measures to combat smoking, the World Health Organization said Wednesday.
MySpace buys imeem music site for under $1 mln
Dec 08, 2009 |
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(AP) -- MySpace's online music venture with recording labels completed its purchase of song streaming site imeem on Tuesday, scooping up its 16 million users and mobile phone applications for less than $1 ...
Comcast: No plans to sell fourth-place NBC network
Dec 07, 2009 |
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(AP) -- Comcast executives say they have no plans to sell NBC Universal's broadcast TV business when they take control of the company.
British press group launches charges for online news
Nov 30, 2009 |
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A British newspaper group started charging for online content on Monday in a groundbreaking experiment which will be closely watched by an industry battling falling advertising revenues.
Yahoo launches online consumer privacy tool
Dec 07, 2009 |
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(AP) -- Yahoo wants its users to know what it knows about them.
Web ad group launches privacy education campaign
Dec 03, 2009 |
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(AP) -- A group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web.
