Related topics: google , microsoft , yahoo , newspaper
Advertising
hideAdvertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
For more information about Advertising, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with advertising
Photoshopped Images Could Carry Warnings in France
Sep 28, 2009 |
4.6 / 5 (19) |
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(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...
Consumer groups try to block Google purchase of AdMob
16 hours ago |
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Two consumer groups urged the US Federal Trade Commission (FTC) on Monday to block Internet search and advertising giant Google's proposed purchase of mobile advertising company AdMob.
FTC looking into Google's AdMob acquisition
Dec 23, 2009 |
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Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.
Google responds to newspaper critics
Dec 06, 2009 |
3.8 / 5 (4) |
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Faced with a steady drumbeat of criticism from a shrinking newspaper industry, Google is out to prove that it is friend not foe.
Hearst looks to digital readers of the future
Dec 05, 2009 |
5 / 5 (1) |
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With an eye on the readers of the future, US publisher Hearst Corp. announced plans Friday to launch a digital newsstand, advertising service and electronic reader for newspapers and magazines.
New study looks at unauthorized use of US newspaper stories
Dec 02, 2009 |
1 / 5 (2) |
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A study of the use of US newspaper stories on the Web has found that more than 75,000 websites reused content from newspapers without authorization during a 30-day period.
Magazine publishers creating 'iTunes for magazines': reports
Nov 25, 2009 |
5 / 5 (1) |
1
US magazine publishers Time Inc., Conde Nast and Hearst are preparing to launch an online newsstand described as an "iTunes for magazines," according to published reports.
News Corp, Microsoft hold talks on Google: report
Nov 23, 2009 |
1.7 / 5 (7) |
5
Microsoft has held talks with Rupert Murdoch's News Corp over a possible plan for the software giant to pay the media company to remove its news websites from Google, a report said Monday.
Google snaps up mobile ad startup for $750 million (Update)
Nov 09, 2009 |
5 / 5 (1) |
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(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...
Advertisers face resistance to on-line tracking
Nov 08, 2009 |
5 / 5 (4) |
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Campaigners are stepping up efforts to curb online tracking of Internet use by firms that deliver adverts tailored to the specific interests of consumers, as polls reveal widespread unease with the practice.
Yahoo!, Microsoft extend talks on Web search agreement
Oct 28, 2009 |
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Yahoo! and Microsoft have extended the deadline to finalize an agreement on their Internet search and advertising partnership, Yahoo! said Wednesday.
Google ready to open wallet again after stellar 3Q
Oct 16, 2009 |
5 / 5 (3) |
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(AP) -- Google Inc.'s earnings and stock price are soaring again - and so is the Internet search leader's optimism.
Google's growth accelerates as 3Q profit rises
Oct 15, 2009 |
5 / 5 (1) |
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(AP) -- Google Inc. shifted into a higher gear in the third quarter and began to leave the recession behind as the 11-year-old Internet search leader recorded its biggest profit yet.
IBM undercuts Google with discount e-mail service
Oct 02, 2009 |
4 / 5 (1) |
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(AP) -- IBM Corp. is trying to stymie Google Inc.'s expansion into the business software market.
Most Americans dislike behavioral advertising: survey
Sep 30, 2009 |
5 / 5 (8) |
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Privacy advocates have long criticized behavioral advertising and a new survey suggests that contrary to the claims of marketers, most Americans don't like it either.
