Researchers translate insect defense chemicals into eerie sounds

Sawfly larvae protect themselves by secreting cocktails of unpleasant, volatile chemicals intended to repel predators, particularly ants. Researchers can assess the effectiveness of these defenses by staging meetups, so-called ...

How background music in ads affects consumers

Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.

Seductive details inhibit learning

When teachers use a funny joke, a cat video or even background music in their lessons, it can keep students from understanding the main content.

Storing data in music

Manuel Eichelberger and Simon Tanner, two ETH doctoral students, store data in music. This means, for example, that background music can contain the access data for the local Wi-Fi network, and a mobile phone's built-in microphone ...

Why restaurants play music while you eat

Research in India has found that restaurateurs in different food establishments there can influence how long their customers stay, how much they eat and whether or not they come back for seconds. The study of music as an ...

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