Study finds Fair Trade logo boosts consumer's willingness to pay

Products labeled with a Fair Trade logo cause prospective buyers to dig deeper into their pockets. In an experiment conducted at the University of Bonn, participants were willing to pay on average 30 percent more for ethically ...

Thrill-seeking females work hard for their next fix

It seems that women become addicted to cocaine more easily than men and find it harder to give up. New research published in BioMed Central's open access journal Biology of Sex Differences reinforces this position by showing ...

The making of the male brain (estrogen required)

Territorial behavior in male mice might be linked to more "girl-power" than ever suspected, according to new findings at UCSF. For the first time, researchers have identified networks of nerve cells in the brain that are ...

Rumbaugh's theory links positions of Wilson, Skinner

When Dr. Paul Naour was looking for a conclusion to his book detailing a previously unknown 1987 tape recording of a conversation regarding human behavior between theorists E.O. Wilson and B.F. Skinner, he found it at Great ...