Schumer: Probe billboards using phone data to track shoppers

An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order ...

Astronomers, billboard companies clash over signs that shine

Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs ...

Spotify prompts industry debates on streaming

From board rooms in Japan to songwriter's rooms in Nashville, a debate is brewing in music industry circles about the financial and creative value of streaming music, even as its popularity and impact skyrocket.

Conductive paint lands in pens and pots for creatives

London-based Bare Conductive Ltd. makes electrically conductive paint called Bare Paint. The substance allows the painting of "liquid wiring" on any surface. Except for skin, you can apply its paint on walls and assorted ...

Lima billboard is tapped for drinking water

(Phys.org)—A billboard in Lima, Peru, created by ad agency Mayo DraftCFB in collaboration with the University of Engineering and Technology (UTEC), captures the air's humidity and turns it into potable water for Lima residents. ...

Possible link between electronic billboards and highway crashes

A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.

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