Related topics: sales

Do promotions make consumers more generous?

Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations ...

The importance of well planned stores and physical meeting places

Black Friday and Christmas are approaching—it's the time of year when many people gather in stores and other physical meeting places. To be able to handle this, it's important to understand why people are attracted to these ...

page 1 from 9