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Blogging influencers could be music to a marketeer's ears

In the ever-changing digital landscape, bloggers have risen to prominence as influencers, playing an important role in helping consumers pick and choose the products and services on which they want to spend their time and ...

Is 'sharenting' on social media the new normal?

Parents are posting photos of their children on social media to build their personal brand and boost their role as influencers, Murdoch University researcher Dr Catherine Archer has warned.

Second Vietnam blogger arrested on anti-state charges

Vietnamese police arrested a prominent blogger Saturday, the second writer seized in the last fortnight as the country's communist authorities keep up their long-running crackdown on online dissent.

Blogosphere exerts new consumer influence on food industry

Earlier this year, bloggers scored a high-profile victory in their campaign against a common bread ingredient—also used in yoga mats and other plastics—when Subway announced it was dropping the substance from its dough ...

EBay expands same-day delivery to more cities

EBay is expanding its same-day delivery service to more locations and letting buyers and sellers create "collections" of products available on its site as it moves beyond its roots as an online auctioneer.

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Blogger

A blogger is person who writes a blog (or weblog). Bloggers are not a homogenous group. They have a variety of personal and professional motivations for blogging and they come from a variety of political, economic and social backgrounds. One way of segmenting bloggers is by their blog type:

Blogging is not a full-time job for most bloggers, nor is it their main source of income. A blogger can also be a doctor, a mechanic, a lawyer or a musician, and thus bloggers typically maintain a variety of professional professions for which the act of blogging is their communicative outlet with the public.

This text uses material from Wikipedia, licensed under CC BY-SA