Why consumers hide and unlike brands on Facebook

Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...

Mowing the astroturfers

A grassroots movement is one that emerges and evolves naturally, growing new support as it does so. "Astroturfing" is the opposite of that. It is a movement support for which is bought and paid for. It has the look of a grassroots ...

Blogs must adapt or die

Blogs, or as they were originally known, weblogs, first hit the World Wide Web back in 1997. The term "weblog" was coined in December that year and almost immediately abbreviated to "blog". The subsequent two decades saw ...

Blogging in the classroom can help both students and educators

Most people share a similar memory from their days in school: writing reflections in a special notebook doled out at the beginning of the year. Teachers were likely the only ones who read what was written, and students probably ...

Swimming in a deluge of user generated content

The Internet is awash in user generated content (UGC)—from blogs, reviews, and Q&As, to wikis, tweets, and Facebook posts. And let's not forget photo- and video-sharing sites: every second, one hour of video is uploaded ...

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Blog

A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), and audio (podcasting). Micro-blogging is another type of blogging, featuring very short posts.

As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.

This text uses material from Wikipedia, licensed under CC BY-SA