Customized shoes, personalized drinks and specialized menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing ...
Economics & Business
Feb 18, 2024
0
2
As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to choose ...
Economics & Business
Oct 12, 2023
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6
Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...
Economics & Business
Apr 8, 2022
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28
Customer loyalty programs have been around since the late 18th century, when some U.S. merchants began giving their customers copper tokens that could be redeemed for future purchases. Today, similar rewards schemes are nearly ...
Economics & Business
Nov 18, 2020
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1
For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers ...
Economics & Business
Dec 20, 2016
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3
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
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23
When designing a new car, manufacturers might try to attract consumers with more horsepower, increased fuel efficiency or a lower price point. But new research from San Francisco State University shows consumers' loyalty ...
Social Sciences
Dec 17, 2014
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0
New research suggests dear old Mom and Dad could be the auto industry's secret weapon.
Economics & Business
Oct 2, 2014
1
0
News organisations get the most engaged readers by working on their own to build brand loyalty, not through referrals from social media or search engines, a study showed Monday.
Internet
Mar 10, 2014
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0
When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...
Economics & Business
Aug 14, 2013
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