News tagged with brand name
Rosetta Stone sues Google over trademark
Jul 10, 2009 |
4 / 5 (5) |
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Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
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Nokia caught up in Brazil brand name row
Sep 25, 2009 |
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Nokia, the world's top mobile phone maker, said Friday it was in a court battle in Brazil over its Ovi brand, which a Brazilian telecoms company called Ouvi claims is too similar to its name.
Battle of the brands: Research finds branded components changing industry structures
Aug 19, 2009 |
2.5 / 5 (2) |
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Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Amazon widens private labels with electronics gear
Sep 20, 2009 |
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(AP) -- Consumers visit Amazon.com for deals on products from companies ranging from Apple Inc. to Zenith Electronics Corp. Now, the online retailer wants shoppers to check out stuff that carries Amazon's own brand name, ...
We spend more on products with detailed nutritional information
Other Sciences / Social Sciences
Nov 06, 2009 |
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People would be willing to pay more for products that carry detailed nutritional information than for the so-called light items. Thus it has been confirmed by researchers from the University of Santiago de ...
Finnish firms announce electric car plans
Aug 06, 2009 |
3.8 / 5 (5) |
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Finnish engineering company Metso's unit Valmet Automotive and utility Fortum said Thursday they will jointly develop an electric concept car to be shown at the Geneva Motor Show in March 2010.
When consumers search for authenticity: In the eye of the beholder?
Other Sciences / Social Sciences
Aug 24, 2009 |
3 / 5 (2) |
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Is McDonald's an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places.
Tweeting, more than just self expression: study
Sep 10, 2009 |
3 / 5 (1) |
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(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."
GM to launch plug-in hybrid SUV in 2011
Aug 07, 2009 |
3 / 5 (4) |
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General Motors will launch a plug-in hybrid sport utility vehicle under the Buick brand in 2011, the automaker said Thursday.
Malaysian authorities seize 'Viagra coffee' : report
Jul 05, 2009 |
3 / 5 (1) |
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Malaysia's health authorities have seized over 20,000 dollars worth of coffee mixed with sildenafil, the main ingredient in erectile dysfunction drug Viagra, a report said Sunday.
Study: Nonprofits put brand at risk in corporate partnerships
Nov 13, 2009 |
3.3 / 5 (3) |
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Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
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