News tagged with brand

results timeline


Tweeting, more than just self expression: study

Technology / Internet

created Sep 10, 2009 | popularity 3 / 5 (1) | comments 1

(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."


Tweet for hire: More big businesses hire tweeters (AP)

Tweet for hire: More big businesses hire tweeters

Technology / Internet

created Sep 02, 2009 | popularity not rated yet | comments 0

(AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female.


Battle of the brands: Research finds branded components changing industry structures

Other Sciences / Economics

created Aug 19, 2009 | popularity 2.5 / 5 (2) | comments 0

Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...


Apple fiscal 3Q profit jumps 15 percent (AP)

Apple 3Q beats Street despite recession

Technology / Business

created Jul 21, 2009 | popularity 5 / 5 (3) | comments 0

(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.


A view of the headquarters of the internet search engine company Google in Mountain View, California

Rosetta Stone sues Google over trademark

Technology / Internet

created Jul 10, 2009 | popularity 4 / 5 (5) | comments 0

Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.


Acer Aspire Timeline

Acer eyes Japan growth with new cheap laptop

Electronics / Hardware

created May 22, 2009 | popularity 3.7 / 5 (3) | comments 0

(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.


Effect of subliminal marketing greater than thought

Other Sciences / Social Sciences

created Jan 05, 2009 | popularity 2.8 / 5 (4) | comments 0

(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research ...


Doubts make consumers more willing to reevaluate brands, study finds

Other Sciences / Social Sciences

created Jan 05, 2009 | popularity 4 / 5 (2) | comments 0

Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois ...


Filling in the gaps: Personality types lead people to choose certain brands

Other Sciences / Other

created Dec 15, 2008 | popularity 4.7 / 5 (3) | comments 1

Why do Gap brand jeans appeal to people who seek intimacy in relationships? It may be a result of their upbringing. According to a new study in the Journal of Consumer Research, people's relationship styles can affect their ...


Frequent price promotions threaten quality brands, study shows

Other Sciences / Other

created Dec 08, 2008 | popularity 5 / 5 (1) | comments 0

Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).


Manchester scientists create bedtime 3D fun

Technology / Engineering

created Nov 26, 2008 | popularity not rated yet | comments 0

(PhysOrg.com) -- The University of Manchester has teamed up with Manchester based licensed textile company Character World and brand management firm Brand 360 to produce an innovative range of 3D Spider-Man duvet covers and ...


I'm sticking with my brand: Loyal customers perceive competitor ads differently

Other Sciences / Other

created Nov 17, 2008 | popularity 4.5 / 5 (2) | comments 0

What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising.


DVR fast-forwarding may not be fatal to TV advertising

DVR fast-forwarding may not be fatal to TV advertising

Technology / Other

created Nov 03, 2008 | popularity 4.5 / 5 (13) | comments 9

While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can ...


Subconscious encounters: How brand exposure affects your choices

Other Sciences / Other

created Oct 14, 2008 | popularity 4.8 / 5 (5) | comments 0

Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.


New kids on the block: Latecomers must be unique to outperform pioneer brands

Other Sciences / Other

created Oct 14, 2008 | popularity 4.7 / 5 (3) | comments 0

What is it that allows some brands to succeed and some to fail? Why is it sometimes better to be first and other times more advantageous to reach the market later? A new study in the Journal of Consumer Research takes a clos ...