News tagged with brand
Tweeting, more than just self expression: study
Sep 10, 2009 |
3 / 5 (1) |
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(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."
Tweet for hire: More big businesses hire tweeters
Sep 02, 2009 |
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(AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female.
Battle of the brands: Research finds branded components changing industry structures
Aug 19, 2009 |
2.5 / 5 (2) |
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Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Apple 3Q beats Street despite recession
Jul 21, 2009 |
5 / 5 (3) |
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(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Rosetta Stone sues Google over trademark
Jul 10, 2009 |
4 / 5 (5) |
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Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Acer eyes Japan growth with new cheap laptop
May 22, 2009 |
3.7 / 5 (3) |
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(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
Effect of subliminal marketing greater than thought
Other Sciences / Social Sciences
Jan 05, 2009 |
2.8 / 5 (4) |
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(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research ...
Doubts make consumers more willing to reevaluate brands, study finds
Other Sciences / Social Sciences
Jan 05, 2009 |
4 / 5 (2) |
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Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois ...
Filling in the gaps: Personality types lead people to choose certain brands
Dec 15, 2008 |
4.7 / 5 (3) |
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Why do Gap brand jeans appeal to people who seek intimacy in relationships? It may be a result of their upbringing. According to a new study in the Journal of Consumer Research, people's relationship styles can affect their ...
Frequent price promotions threaten quality brands, study shows
Dec 08, 2008 |
5 / 5 (1) |
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Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).
Manchester scientists create bedtime 3D fun
Nov 26, 2008 |
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(PhysOrg.com) -- The University of Manchester has teamed up with Manchester based licensed textile company Character World and brand management firm Brand 360 to produce an innovative range of 3D Spider-Man duvet covers and ...
I'm sticking with my brand: Loyal customers perceive competitor ads differently
Nov 17, 2008 |
4.5 / 5 (2) |
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What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising.
DVR fast-forwarding may not be fatal to TV advertising
Nov 03, 2008 |
4.5 / 5 (13) |
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While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can ...
Subconscious encounters: How brand exposure affects your choices
Oct 14, 2008 |
4.8 / 5 (5) |
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Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.
New kids on the block: Latecomers must be unique to outperform pioneer brands
Oct 14, 2008 |
4.7 / 5 (3) |
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What is it that allows some brands to succeed and some to fail? Why is it sometimes better to be first and other times more advantageous to reach the market later? A new study in the Journal of Consumer Research takes a clos ...
