News tagged with brand
Amazon tests waters in India
US online retail giant Amazon has made its first foray into India with launch of a shopping website, Junglee.com, as it tests the waters for a possible full entry into the nation's e-commerce market. ...
Feb 08, 2012 |
4 / 5 (1) |
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3Qs: Analyzing the super bowl ads
Super Bowl XLVI drew hundreds of millions of viewers in the U.S. and around the world, so it’s no surprise that advertisers doled out some $3.5 million per 30-second spot to showcase their goods and services. ...
Other Sciences / Economics & Business
Feb 07, 2012 |
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Amazon makes India debut with Junglee.com
(AP) -- Amazon.com is coming to India, with the Thursday launch of Junglee.com, a watered-down version of its global shopping portal.
Feb 02, 2012 |
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China's Huawei unveils world's slimmest smartphone
Chinese telecoms giant Huawei, seeking to expand its presence in the United States and Europe, unveiled the world's slimmest smartphone on Monday.
Electronics / Consumer & Gadgets
Jan 09, 2012 |
4.5 / 5 (4) |
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Suit filed in US over Twitter feed in test case
A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.
Dec 27, 2011 |
4 / 5 (1) |
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Why does stating your intention lead you to purchase your favorite brand?
If you say you're going to buy something, you're more likely to do it. But why is that? According to a new study in the Journal of Consumer Research, stating an intention leads consumers to action—and makes them more l ...
Other Sciences / Social Sciences
Dec 13, 2011 |
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Do consumers prefer brands that appear on their Facebook pages?
You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according to a new study in the Journal of Consumer Research. The sa ...
Other Sciences / Social Sciences
Dec 13, 2011 |
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ICANN names Chinese scholar as VP for Asia
(AP) -- The organization in charge of Internet domain names has selected a Chinese scholar as vice president for Asia.
Dec 08, 2011 |
1 / 5 (2) |
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RIM forced to change name of software
BlackBerry-maker Research In Motion has been forced to change the name of its new operating system from BBX after the company lost a trademark ruling.
Dec 07, 2011 |
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Seeing brands as people
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...
Other Sciences / Social Sciences
Dec 02, 2011 |
4 / 5 (1) |
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Preparation is key to stretching holiday shopping dollar, CU professor says
Consumers should take the time to prepare themselves by researching prices and quality before they hit the stores or Internet this holiday shopping season, according to University of Colorado Boulder Professor ...
Other Sciences / Economics & Business
Nov 16, 2011 |
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Retailers release flood of tools for mobile devices
As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.
Nov 14, 2011 |
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Plain packets will remove the appeal of smoking for young women, says UWS researcher
(Medical Xpress) -- As the world's first tobacco plain packaging legislation is passed through Parliament today, a researcher from the University of Western Sydney says removing the brands from cigarettes is an important ...
Nov 10, 2011 |
5 / 5 (1) |
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Google+ opens up to businesses, brands
Google opened its social network Google+ to businesses and brands on Monday as it seeks to expand the audience for its rival to Facebook.
Nov 07, 2011 |
not rated yet |
2
Pharmaceutical intellectual property laws need reform
Canada's pharmaceutical intellectual property laws need major reform to encourage and protect innovation in developing new drugs, states an analysis in CMAJ (Canadian Medical Association Journal).
Medicine & Health / Medications
Nov 07, 2011 |
3.5 / 5 (2) |
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Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
For more information about Brand, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
