News tagged with brand
DVR fast-forwarding may not be fatal to TV advertising
Nov 03, 2008 |
4.5 / 5 (13) |
9
While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can ...
New model explains why we overestimate our future choices
Jul 17, 2008 |
3.8 / 5 (9) |
1
When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this divers ...
Subconscious encounters: How brand exposure affects your choices
Oct 14, 2008 |
4.8 / 5 (5) |
0
Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.
Rosetta Stone sues Google over trademark
Jul 10, 2009 |
4 / 5 (5) |
0
Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Effect of subliminal marketing greater than thought
Other Sciences / Social Sciences
Jan 05, 2009 |
3.2 / 5 (5) |
0
(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research ...
News media often do not report potential sources of bias in medical research
Sep 30, 2008 |
3.8 / 5 (4) |
0
An analysis of news media coverage of medical studies indicates that news articles often fail to report pharmaceutical company funding and frequently refer to medications by their brand names, both potential sources of bias, ...
Acer eyes Japan growth with new cheap laptop
May 22, 2009 |
3 / 5 (5) |
0
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
Apple 3Q beats Street despite recession
Jul 21, 2009 |
5 / 5 (3) |
0
(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Bowling alone because the team got downsized
Sep 01, 2008 |
4.7 / 5 (3) |
0
The pain of downsizing extends far beyond laid off workers and the people who depend on their paychecks, according to a new UCLA-University of Michigan, Ann Arbor study. Even a single involuntary displacement has a lasting ...
New kids on the block: Latecomers must be unique to outperform pioneer brands
Oct 14, 2008 |
4.7 / 5 (3) |
0
What is it that allows some brands to succeed and some to fail? Why is it sometimes better to be first and other times more advantageous to reach the market later? A new study in the Journal of Consumer Research takes a clos ...
Filling in the gaps: Personality types lead people to choose certain brands
Dec 15, 2008 |
4.7 / 5 (3) |
1
Why do Gap brand jeans appeal to people who seek intimacy in relationships? It may be a result of their upbringing. According to a new study in the Journal of Consumer Research, people's relationship styles can affect their ...
Brand names subconsciously afftect people's shopping goals
Jul 17, 2008 |
3.3 / 5 (3) |
0
Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers' subconscious goals, according to new research in the Journal of Consumer Research.
Parents beware: Kids exposed to many hours of alcohol use in PG-13 movies
Sep 05, 2008 |
3 / 5 (3) |
0
(PhysOrg.com) -- Children are exposed to many hours of alcohol use in movies, especially films rated PG-13, a new study shows.
I'm sticking with my brand: Loyal customers perceive competitor ads differently
Nov 17, 2008 |
4.5 / 5 (2) |
0
What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising.
Doubts make consumers more willing to reevaluate brands, study finds
Other Sciences / Social Sciences
Jan 05, 2009 |
4 / 5 (2) |
0
Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois ...
