Live action: Twitter grabs Super Bowl spotlight
Beyonce's splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night's Super Bowl.
Beyonce's splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night's Super Bowl.
Internet
Feb 4, 2013
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Coors Light has surpassed Budweiser as the No. 2 beer by shipments in the United States, foretelling a downward trend for full-calorie lagers that will continue, says a strategy expert at Washington University in St. Louis.
Economics & Business
Jan 12, 2012
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Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
Social Sciences
Sep 14, 2011
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Non-league sides Ascot United and Wembley FC will create a small slice of footballing history on Friday when their FA Cup preliminary round tie is screened live on Facebook, it was confirmed Wednesday.
Internet
Aug 17, 2011
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The recent Budweiser can redesign probably wont do much to reinvigorate sagging sales of the iconic brew, say marketing professors at Olin Business School at Washington University in St. Louis.
Economics & Business
Aug 5, 2011
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Budweiser is a German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern Bohemia, Czech Republic.
Beer brewing in České Budějovice (or Budweis) dates back to the 13th century. A few hundred years later, two breweries were founded in the city that made beer which they called "Budweiser," both being beers from the city of České Budějovice (Budweis), Czech Republic. In 1876, the US brewer Anheuser-Busch began making a beer which it also called "Budweiser." This led in 1907 to the "Budweiser trademark dispute" between beer companies claiming trademarks rights to the name "Budweiser."
The three companies are:
This text uses material from Wikipedia, licensed under CC BY-SA