News tagged with campaign
New model for social marketing campaigns details why some information 'goes viral'
Aug 06, 2009 |
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(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail ...
Photoshopped Images Could Carry Warnings in France
Sep 28, 2009 |
4.6 / 5 (19) |
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(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...
Bing gains search market share, nears 10 percent
Nov 17, 2009 |
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Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Pandemic flu vaccine campaigns may be undermined by coincidental medical events
Oct 30, 2009 |
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The effectiveness of pandemic flu vaccination campaigns - like that now underway for H1N1 - could be undermined by the public incorrectly associating coincidental and unrelated health events with the vaccines.
Professor tracks Columbine media discourse from 'school shooting' to 'terrorism'
Other Sciences / Social Sciences
Apr 17, 2009 |
3 / 5 (6) |
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Decades spent studying mass media messages of fear led noted Arizona State University scholar David Altheide to examine how the Columbine High School shootings on April 20, 1999, were originally portrayed ...
German regulators fine Microsoft for price-fixing
Apr 10, 2009 |
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(AP) -- Antitrust regulators fined Microsoft Corp.'s German subsidiary 9 million euros ($11.8 million) and said the world's largest software maker illegally influenced retail prices for its Office 2007 programs.
Public health campaign associated with major reduction in antibiotic use
Medicine & Health / Medications
Jun 02, 2009 |
4 / 5 (1) |
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A national public health campaign in France was associated with a marked reduction of unnecessary antibiotic prescriptions, particularly in children, says new research published in this week's open-access journal PLoS Me ...
Verizon's big ad push for Android takes on iPhone
Electronics / Consumer & Gadgets
Oct 19, 2009 |
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(AP) -- An aggressive TV ad campaign from Verizon Wireless is adding to the support building for a software package from Google Inc. that is shaping up to be the most formidable challenge yet to Apple Inc.'s ...
Half of health workers reject swine flu shot
Aug 25, 2009 |
4.7 / 5 (3) |
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(AP) -- About half of Hong Kong's health workers would refuse the swine flu vaccine, new research says, a trend that experts say would likely apply worldwide. In a study that polled 2,255 Hong Kong health workers this year, ...
Google launches rare ad campaign to sell more apps
Aug 03, 2009 |
2 / 5 (1) |
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(AP) -- Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more ...
People seek balanced political information to defend their positions
Other Sciences / Social Sciences
Aug 27, 2009 |
1 / 5 (1) |
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(PhysOrg.com) -- When they know they will be engaged in a debate and have to defend their positions, anxious citizens seek out a balance of viewpoints about candidates, a new University of Michigan study shows.
Yahoo to spend $100M in bid for more brand buzz
Sep 22, 2009 |
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(AP) -- Yahoo will spend more than $100 million in its latest attempt to rejuvenate one of the Internet's best-known brands.
Stanford analyses of flu pandemics project savings from earlier vaccinations
Oct 05, 2009 |
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In a city the size of New York, starting a vaccination campaign a few weeks earlier could save almost 600 lives and over $150 million, according to a study by scientists at the Stanford University School of Medicine.
IBM scoops up software maker SPSS in $1.2B deal
Jul 28, 2009 |
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(AP) -- IBM Corp. is bulking up its most profitable division with a $1.2 billion acquisition of business software provider SPSS Inc., a deal that also reflects the power of wealthy technology companies to throw their money ...
Govt calls for volunteers to test swine flu shots
Medicine & Health / Medications
Jul 22, 2009 |
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(AP) -- The race is on: The government and vaccine makers are seeking thousands of volunteers, from babies to the elderly, to roll up their sleeves for the first swine flu shots - to test whether a new vaccine really will ...
