Water may be key to understanding sweetness

A cranberry, honey or a candy bar—which tastes the sweetest? These foods contain sugars that humans can perceive differently. A cranberry seems tart, whereas a candy bar can be excessively sweet, and honey is somewhere ...

When does planning NOT help consumers gain self-control?

Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.

Samsung Announces Shark Mobile Phone Series

Samsung Electronics today announced a sleek, tactile new mobile phone, the powerful Samsung Shark range. The first devices in the range, the candy bar Shark (S5350) and slider phones, devices Shark 2 (S5550) and Shark 3 (S3550), ...

Candy bar or healthy snack? Free choice not as free as we think

If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...