News tagged with consumer choice
Candy bar or healthy snack? Free choice not as free as we think
Other Sciences / Social Sciences
Oct 13, 2009 |
3 / 5 (3) |
0
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-c ...
Shaken self-confidence? Certain products and activities can fix it
Jan 26, 2009 |
3.7 / 5 (7) |
0
Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself as an ...
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Context is everything: New research uncovers key to consumer preferences
Jul 17, 2008 |
3.4 / 5 (7) |
0
When consumers shop for televisions or cereal, what makes them prefer one option to another? Which brand will they purchase again and tell their friends about?
Consumers stop buying as number of options increase
Other Sciences / Social Sciences
Mar 11, 2009 |
4 / 5 (2) |
1
It is a common belief that having more options is better, and that people tend to go to stores that provide them with more choices. However, a new study in the journal Psychology & Marketing reveals that when people cannot ...
Inside the consumer mind: brain scans reveal choice mechanism
Dec 11, 2008 |
4 / 5 (3) |
0
That gorgeous sweater has your name written on it. But, those red suede pumps are calling your name too. What goes through your mind as you consider these choices? During normal economic times, you might indulge in a whole ...
Multiple purchase options? How marketers influence consumer agendas
Other Sciences / Social Sciences
Apr 20, 2009 |
4.3 / 5 (4) |
0
Making choices is tough, especially in a competitive retail environment. A new study in the Journal of Consumer Research sheds some light on the processes consumers use to make choices among multiple options.
What are you getting? Consumer behavior in restaurants
Other Sciences / Social Sciences
Sep 21, 2009 |
4 / 5 (1) |
0
Consumers follow a predictable pattern when it comes to ordering food and drinks, according new study in the Journal of Consumer Research. It seems people in groups tend to seek variety when making initial orders, then g ...
Too many choices can spoil the research
Jun 26, 2008 |
2.5 / 5 (2) |
0
The more choices people get, the less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study's findings may affect the way researchers examine consumer choice ...
Beware the left-digit effect: Price gimmicks may affect choice
Feb 23, 2009 |
5 / 5 (1) |
3
When shopping, we often find ourselves choosing between lower- and higher-cost items. But most people make a choice based on the first digit they see, according to a new study in the Journal of Consumer Research.
Coke or Pepsi? Being distracted can make you more susceptible to ads
Apr 21, 2008 |
3.2 / 5 (5) |
0
A can of Coke next to the word "awesome"; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising? Prior research has shown that reported attitudes towards brands are not affected by ...
Best intentions: The presence of healthy food can lead to unhealthy choices
Other Sciences / Social Sciences
Apr 20, 2009 |
4.5 / 5 (2) |
0
More restaurants and vending machines offer healthy choices these days, so why do Americans' waistlines continue to expand? A new study in the Journal of Consumer Research shows that some efforts to control eating may ba ...
New consumer research shows that Obama stands to gain from 'Hillary effect'
Aug 11, 2008 |
4 / 5 (3) |
0
U.S. Senator Hillary Clinton may do more for U.S. Senator Barack Obama than Ralph Nader did for Al Gore: she could give him an unintended boost. Clinton sought the presidency and then, unlike Nader, exited the race. New research ...
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