News tagged with consumer decisions
Too much information: Process thinking can lead to difficult choices
Other Sciences / Social Sciences
May 12, 2009 |
5 / 5 (3) |
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Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Your money or your conscience? How policy makers should promote environmentally friendly products
Apr 02, 2009 |
1 / 5 (1) |
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(PhysOrg.com) -- How can policy makers be more effective in motivating consumers to opt for environmentally friendly products whenever possible? Using information campaigns or financial incentives? A research ...
Search results for consumer decisions
How about dessert?
May 30, 2008 |
3.2 / 5 (5) |
0
People with highly developed emotional sensibilities are better at making product choices, according to a new study in the Journal of Consumer Research.
Consumers think differently about close and distant purchases
Sep 15, 2008 |
not rated yet |
0
If you are deciding on a major vacation for next year, you'll use different criteria than if you are planning a trip this weekend, according to a new study in the Journal of Consumer Research.
"Mum, buy me that chocolate, pleeeease!" New study shows the pervasive influence of children on their parents' in-store
Other Sciences / Social Sciences
Mar 18, 2009 |
5 / 5 (2) |
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The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
How much risk can you handle? Making better investment decisions
Aug 22, 2008 |
3.5 / 5 (4) |
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Many Americans make investment decisions with their retirement funds. But they don't always make informed judgments. A new study in the Journal of Consumer Research introduces a new tool that investors can use to choose invest ...
Tragic choices: Is it better for doctors or patient families to decide?
Apr 20, 2009 |
5 / 5 (1) |
1
In the medical realm, people sometimes need to make very difficult choices, such as deciding to end life-support for a terminally ill patient. A new study in the Journal of Consumer Research delves into the question of whe ...
We are family -- but advertisers often miss the point
Apr 21, 2008 |
1.5 / 5 (2) |
0
Even though most Americans think of themselves as part of a family – and many list “being a family” as a top priority – very little is known about how membership in this collective actually affects consumer decisions, from ...
Candy bar or healthy snack? Free choice not as free as we think
Other Sciences / Social Sciences
Oct 13, 2009 |
3 / 5 (3) |
0
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-c ...
It's about time: Consumers may be more likely to enjoy purchase when ads mention time
Other Sciences / Social Sciences
Feb 23, 2009 |
4.5 / 5 (2) |
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Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more ...
Trust your gut: Too much thinking leads to bad choices
Jan 26, 2009 |
2.5 / 5 (11) |
5
Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their ...
Can social networking help consumers get healthier?
Other Sciences / Social Sciences
Oct 13, 2009 |
not rated yet |
0
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites.
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