Related topics: journal of consumer research
Consumer
hideConsumer is a broad label that refers to any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.
For more information about Consumer, read the full article at
Wikipedia.
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News tagged with consumers
Toyota Not Too Keen On Plug-In Hybrids
May 22, 2009 |
3.8 / 5 (13) |
34
(PhysOrg.com) -- Toyota is recognized as one of the leaders in hybrid technology, so it may come as a surprise to some that the company is not terribly keen on selling hybrid plug-ins to consumers. Even though ...
New model explains why we overestimate our future choices
Jul 17, 2008 |
3.8 / 5 (9) |
1
When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this divers ...
Sweepstakes are for the lucky, not every customer
Nov 12, 2008 |
2.3 / 5 (12) |
0
Many methods and strategies can be used to promote sales in addition to simply lowering price. One strategy, the "lucky draw," entitles all buyers to be entered in a drawing for some valued commodity. Using a test that probed ...
Microsoft shutting down Soapbox video service
Jul 22, 2009 |
3.3 / 5 (8) |
1
Microsoft plans to close MSN Soapbox at the end of August, pulling the plug on an online video-sharing service that competed with Google-owned YouTube.
Multiple purchase options? How marketers influence consumer agendas
Other Sciences / Social Sciences
Apr 20, 2009 |
4.3 / 5 (4) |
0
Making choices is tough, especially in a competitive retail environment. A new study in the Journal of Consumer Research sheds some light on the processes consumers use to make choices among multiple options.
What's a little mold? Why consumers have different freshness standards at home
Other Sciences / Social Sciences
Jan 26, 2009 |
3.8 / 5 (4) |
4
Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study in the Journal of Consumer Research explores the reasons consumers are mo ...
The art of persuasion: Are consumers interested in abstract or concrete features?
Other Sciences / Social Sciences
Aug 24, 2009 |
3.8 / 5 (4) |
3
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A new study in the Journal of ...
Hummer owners claim moral high ground to excuse overconsumption
Other Sciences / Social Sciences
Sep 21, 2009 |
1.9 / 5 (8) |
25
Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics, according to a new study in the Journal of Consumer Research.
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Buying green can be license for bad behavior, study finds
Medicine & Health / Psychology & Psychiatry
Oct 07, 2009 |
4 / 5 (3) |
3
Those lyin', cheatin' green consumers. Just being around green products can make us behave more altruistically, a new study to be published in a forthcoming issue of Psychological Science has found.
Extended service contracts: When and why do people buy them?
Other Sciences / Social Sciences
Jun 15, 2009 |
2.2 / 5 (5) |
1
Consumer experts have long recommended against buying Extended Service Contracts (ESCs) with products, since they are rarely cost effective. A new study in the Journal of Consumer Research examines the reasons why so man ...
EU agrees on new Internet user rights
Nov 05, 2009 |
3.7 / 5 (3) |
1
(AP) -- EU lawmakers and governments agreed on new rights for Internet users Thursday, aiming to protect them from arbitrary crackdowns on those who illegally download music and movies on the Internet.
Pay attention! Small packages may lead to overeating
Aug 22, 2008 |
5 / 5 (2) |
0
Tempting treats are being offered in small package sizes these days, presumably to help consumers reduce portion sizes. Yet new research in the Journal of Consumer Research found that people actually consume more high-calorie snacks ...
I'm a believer: Some product claims work better than others
Dec 15, 2008 |
3.3 / 5 (3) |
2
Consumers face a barrage of product claims each day. What makes those claims believable? A new study in the Journal of Consumer Research says both marketers and consumers can benefit from information about the way people ...
Shopping behavior: Consumers flock together, but don't necessarily buy
Other Sciences / Social Sciences
Apr 20, 2009 |
5 / 5 (2) |
0
Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.
