News tagged with electronic marketing
Marketing professor says online shopping will look something like Second Life in the future
Other Sciences / Social Sciences
Feb 19, 2009 |
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For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet. A Kansas State University marketing professor said consumers ...
Search results for electronic marketing
Exclusive marketing contracts best when competition is fierce
Mar 18, 2009 |
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(PhysOrg.com) -- Agencies selling marketing services are often faced with the dilemma of whether to sell a service exclusively to a single firm in a given market category or to work with more than one.
Electronic Arts stages fake protest of game at E3
Jun 05, 2009 |
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(AP) -- Electronic Arts has been playing games with attendees of the nation's biggest video-game trade show.
The sweet taste of uncertainty: Winners enjoy waiting to discover what they've won
Other Sciences / Social Sciences
Jun 15, 2009 |
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You've just won a prize. Would you like to find out what it is right away, or wait until later? A new study in the Journal of Consumer Research says most people are happier waiting.
Message gone viral? Blame it on altruistic, yet image-conscious Internet 'e-mavens'
Nov 26, 2009 |
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(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Kindle display maker E Ink to be bought for $215M
Jun 01, 2009 |
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(AP) -- E Ink Corp., the maker of the innovative display for the Amazon Kindle e-book reader, said Monday it has agreed to be acquired by a Taiwanese company for $215 million.
New generation of coupons means users clip less
Aug 27, 2009 |
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(AP) -- Electronic coupons, arriving by cell phone, Twitter, e-mail and Facebook, are helping generate an old standby's comeback and bringing in new, younger customers.
Relationship marketing builds illusionary loyalty as salespeople capture customers' hearts
Nov 06, 2007 |
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The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies ...
Apple's booming App Store tops 100,000 programs
Nov 04, 2009 |
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Apple on Wednesday announced that outside developers have crammed the virtual shelves of its App Store with more than 100,000 mini-programs for iPhones and iPod Touch devices.
Frequent flower buyers seek product variety
Nov 05, 2009 |
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Florists and other retailers who sell flowers and plants can now add another tool to their marketing kit. A recent study of "consumption values" may help them understand what influences consumers' choices in regard to floral ...
FDA: Electronic cigarettes contain toxic chemicals
Jul 23, 2009 |
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(AP) -- Federal health officials said Wednesday they have found cancer-causing ingredients in electronic cigarettes, despite manufacturers' claims the products are safer than tobacco cigarettes.
List of search results for electronic marketing
