News tagged with emotional appeal
The complicated consumer: Positive ads aren't always the most effective
Other Sciences / Social Sciences
Jun 15, 2009 |
5 / 5 (1) |
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Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.
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'Angry' extroverts should do best in the ring
Medicine & Health / Psychology & Psychiatry
Dec 28, 2009 |
5 / 5 (1) |
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(PhysOrg.com) -- Boxers are renowned for upping the ante by trading slurs and insults at pre-fight weigh-ins or press conferences - but research by sports psychologists suggests that the role goes beyond showmanship. If effectively ...
A facial expression is worth a thousand words
Medicine & Health / Psychology & Psychiatry
Dec 28, 2009 |
3.2 / 5 (5) |
0
(PhysOrg.com) -- Moving pictures are more suitable to interpret the mood of a person than a static photograph.
China bloggers fined for defamation: report
Dec 26, 2009 |
1 / 5 (1) |
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Two Chinese bloggers were ordered to pay about 290,000 yuan (42,478 dollars) in compensation to the widow of film director Xie Jin for claiming he died in the arms of a prostitute, a report said Saturday.
Sleeping off childhood?
Dec 23, 2009 |
4 / 5 (2) |
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Are your 11- and 12-year-olds staying up later, then dozing off at school the next day? Parents and educators who notice poor sleeping patterns in their children should take note of new research from Tel Aviv University ― ...
Link Between Poor Sleep and Poor Learning in Older Adults Investigated
Medicine & Health / Psychology & Psychiatry
Dec 22, 2009 |
4.5 / 5 (2) |
0
(PhysOrg.com) -- Researchers at the University of Massachusetts Amherst are trying to decode why aging prevents sleep from enhancing memory. Rebecca Spencer, assistant professor of psychology, says she is trying to isolate ...
Could acetaminophen ease psychological pain?
Medicine & Health / Psychology & Psychiatry
Dec 22, 2009 |
4 / 5 (6) |
1
Headaches and heartaches. Broken bones and broken spirits. Hurting bodies and hurt feelings. We often use the same words to describe physical and mental pain. Over-the-counter pain relieving drugs have long been used to alleviate ...
Court bans sale of Word; Microsoft promises fix
Dec 22, 2009 |
4.3 / 5 (13) |
8
(AP) -- A federal appeals court ordered Microsoft Corp. to stop selling its Word program in January and pay a Canadian software company $290 million for violating a patent, upholding the judgment of a lower ...
Teenagers use violence to boost their social standing
Other Sciences / Social Sciences
Dec 22, 2009 |
3.8 / 5 (5) |
0
A new study looks in depth at the social relationships between male and female teenagers, relational violence, and psycho-social adjustment factors such as loneliness, self-esteem and satisfaction with life. ...
Disability may be on the rise again after 20-year decline
Dec 21, 2009 |
4 / 5 (1) |
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(PhysOrg.com) -- Disability rates among non-institutionalized older Americans increased between 2000 and 2005, a trend that could seriously impact the quality of life of seniors in the coming decades if it continues, according ...
Study: Sticking with heart rehab boosts survival
Dec 21, 2009 |
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(PhysOrg.com) -- Medicare beneficiaries with heart disease who attended more cardiac rehabilitation sessions had fewer heart attacks and were less likely to die within four years than those who went to rehab less, researchers ...
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