News tagged with emotional appeal
The complicated consumer: Positive ads aren't always the most effective
Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jun 15, 2009 |
5 / 5 (1) |
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Search results for emotional appeal
From neurology to psychiatry: Bullock probes mysterious seizures
Your emotional state has powerful control over your body — and Kim Bullock, MD, knows just how strong that hold can be. The Stanford psychiatrist works with patients who experience seizures that aren’t generated ...
Medicine & Health / Psychology & Psychiatry
Jan 09, 2012 |
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Probing Question: How are museums keeping up with the changing times?
From America’s oldest collection, Charleston Museum, circa 1773, to its tiniest—the 134-square-foot World’s Smallest Museum; from the majestic American Museum of Natural History to the head-scratching ...
Jan 02, 2012 |
4 / 5 (1) |
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Nostalgia: The gift that keeps on giving
With the festive holiday just around the corner many people will be thinking back to Christmases gone by with a nostalgic longing.
Other Sciences / Social Sciences
Dec 22, 2011 |
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Telling the truth
(Medical Xpress) -- A new study shows that children as young as three or four years old can talk informatively and accurately about experiences – including incidents of abuse – if they are interviewed ...
Medicine & Health / Psychology & Psychiatry
Dec 21, 2011 |
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Nostalgic consumers are more likely to give to charity
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Dec 13, 2011 |
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Toyota unveils high-tech concept car ahead of show
Toyota's president unveiled a futuristic concept car resembling a giant smartphone to demonstrate how Japan's top automaker is trying to take the lead in technology at the upcoming Tokyo auto show.
Nov 28, 2011 |
3.6 / 5 (5) |
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Coming through cancer… together
The role that emotional support plays in helping a patient in their fight against breast cancer is to be examined as part of a year-long research project at The University of Nottingham.
Nov 10, 2011 |
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Research shows we all experience fantasy differently, which determines how much we enjoy it
Whether you love the "Harry Potter" series or despise it, there may be a psychological explanation behind your opinion.
Medicine & Health / Psychology & Psychiatry
Nov 08, 2011 |
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The story behind the science: Physicians point to patient narratives to bolster the case of evidence-based medicine
Doctors should consider the use of narrative -- in the form of patient stories and testimonials -- as a powerful tool for translating and communicating evidence-based policies to the public to buoy buy-in on important health ...
Nov 08, 2011 |
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Developing unbiased measures of customer likes and dislikes
Companies around the world rely on various marketing strategies to make their brands more appealing to customers, and now, according to a study published in the online journal PLoS ONE, they may have an actual physiological method ...
Other Sciences / Economics & Business
Nov 02, 2011 |
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List of search results for emotional appeal
