Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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Preliminary findings from two fly-in fly-out (FIFO) studies reveal partner dissatisfaction and a distinct perception among workers that companies don't care about their wellbeing.
Social Sciences
Dec 10, 2012
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(Phys.org)—A new study has found that men who feel 'love' for their beer brand purchase 38 per cent more beer than average, while women who feel 'bonding' with their laundry detergent brand purchase 60 per cent more than ...
Social Sciences
Nov 27, 2012
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(PhysOrg.com) -- Robot nannies could diminish child care worries for parents of young children. Equipped with alarms and monitoring capabilities to guard children from harm, a robot nanny would let parents leave youngsters ...
Robotics
Apr 6, 2012
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Contrary to expectations, new evidence shows that unrelated male macaques in the wild form close and stable social partnerships with select males in their groups. Although the degree of emotional attachment obviously can't ...
Plants & Animals
Nov 18, 2010
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(PhysOrg.com) -- Monkeys in enduring relationships show a surprising correspondence in their levels of oxytocin, a key behavioral hormone, according to research published online June 28 in the journal Hormones and Behavior.
Plants & Animals
Jul 13, 2010
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(PhysOrg.com) -- For a "throw away" society, Queenslanders have a "lot of guilt" about disposing of products that are not recycled, a Queensland University of Technology (QUT) industrial design study has found.
Social Sciences
May 10, 2010
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