News tagged with endorsements
Endorsement effects: Are voters influenced by newspaper picks?
Oct 29, 2008 |
1 / 5 (1) |
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Newspaper endorsements for presidential candidates can influence voting decisions, according to new research by two Brown University economists. In a working paper, Brian Knight and graduate student Chun Fang Chiang demonstrate ...
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Celebrity endorsement efficacy questioned
Feb 28, 2007 |
4.5 / 5 (2) |
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British and Swiss researchers have found advertisements featuring celebrity endorsements might be less effective than those featuring ordinary people.
Tobacco companies paid movie stars millions in celebrity endorsement deals
Sep 25, 2008 |
2.8 / 5 (12) |
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Tobacco companies paid the Hollywood A-listers of the 1930s and 1940s millions of dollars in today's money to endorse particular brands of cigarette, under contract, reveals research in Tobacco Control.
Study: Nonprofits put brand at risk in corporate partnerships
Nov 13, 2009 |
3.3 / 5 (3) |
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Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
FTC: Bloggers, testimonials need better disclosure (Update 2)
Oct 05, 2009 |
not rated yet |
3
(AP) -- The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical ...
Fame matters more than beauty in consumer behaviour
Medicine & Health / Psychology & Psychiatry
Aug 13, 2008 |
3.3 / 5 (3) |
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New research from Aston University in Birmingham, UK suggests that fame really does matter more than beauty when it comes to consumer behaviour.
Whose 5 stars? Online 'user' reviews get scrutiny
Jul 29, 2009 |
4.3 / 5 (3) |
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(AP) -- The Web site said an herbal remedy could cure cancer and offered miraculous firsthand accounts. One woman offered to "share my experience": The formula had routed her lymphoma, sparing her radiation treatment, she ...
States weigh campaign rules for the Internet age
Oct 18, 2009 |
5 / 5 (1) |
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(AP) -- To promote his recent campaign for mayor of St. Petersburg, Fla., Scott Wagman bought an ad that popped up online when anyone ran a Google search for his opponents' names.
TripAdvisor warns of hotels posting fake reviews
Jul 16, 2009 |
not rated yet |
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(AP) -- The hotel review may sound too good - citing obscure details like the type of faucets - or perhaps one stands out as the only negative rating of an otherwise popular location.
Republicans and Democrats Have Changed Roles, Election Analyst Says
Sep 04, 2007 |
3.8 / 5 (6) |
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University of Arkansas political scientist Andrew Dowdle has studied the pre-primary period for the past eight presidential elections, and from what he has seen so far, the 2008 election appears to be turning the usual process ...
Report shows less than half of kids in California are being read to daily
Nov 02, 2007 |
4 / 5 (3) |
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A report released today reveals that California ranks in the bottom half of the nation — 42nd out of 50 states and the District of Columbia — in the percentage of children who are read to daily by their parents.
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