News tagged with global brands
The anti-consumption movement: Researchers examine resistance to global brands
Other Sciences / Social Sciences
Jun 15, 2009 |
not rated yet |
0
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?
Other Sciences / Social Sciences
Mar 31, 2009 |
4 / 5 (1) |
0
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...
Search results for global brands
Global markets: Chinese consumers respond to Western brands
Other Sciences / Social Sciences
Apr 20, 2009 |
4 / 5 (1) |
0
How do Chinese consumers really feel about Western brands? We often hear that magazines and billboards influence Chinese consumers to imitate Western lifestyles. Meanwhile, Chinese "patriots" are thought to reject Western ...
Marketers are creating an imaginary, cross-cultural, Asian world
Jun 25, 2008 |
4.1 / 5 (7) |
0
Despite vast cultural differences among Asian nations, marketers are mixing a number of cultural influences to create an imaginary Asian world, according to new research in the Journal of Consumer Research.
Lead-based consumer paint remains a global public health threat
Aug 04, 2009 |
not rated yet |
0
Although lead content in paint has been restricted in the United States since 1978, University of Cincinnati (UC) environmental health researchers say in major countries from three continents there is still ...
'End of Bling is Nigh' warns new study
Jun 10, 2009 |
4 / 5 (3) |
2
New research at the University of Leicester reveals that the recession will bring with it a new ‘economic ethic’ which will curtail the display of ostentation and conspicuous consumption.
Napster and iTunes top music brands
Dec 17, 2005 |
not rated yet |
0
Napster and iTunes' remain the most recognized brands in fee-based downloading in 2005, a survey reported Thursday.
Government's reliance on free market economics makes essential drug prices too high for the poor
Medicine & Health / Medications
Mar 27, 2007 |
5 / 5 (1) |
0
Research in Malaysia, published in the latest PLoS Medicine, has established that drugs considered essential for adequate health care are often priced beyond the reach of the poorer members of society. It would cost, for ex ...
Panasonic slumps to $4 billion yearly loss
May 15, 2009 |
4 / 5 (1) |
0
(AP) -- Panasonic Corp. slumped deep into the red last fiscal year, joining the expanding club of big Japanese brands shellshocked by their rapid descent from cash cow to money loser.
Branding is another headache for SBC, AT&T
Sep 03, 2005 |
not rated yet |
0
As rumors fly that SBC plans to drop its brand and adopt AT&T's name when the two companies complete their merger, experts are mixed on whether or not they are doing the right thing. BusinessWeek Magazine is reporting thi ...
China searches for high-tech leap forward
Aug 09, 2009 |
3.6 / 5 (5) |
2
The manicured lawns and carefully sculpted buildings of Huawei's headquarters are a far cry from the sweatshop image of southern China's factory belt.
Researcher find that retail display fixtures can affect consumer perceptions of products
Oct 15, 2008 |
4.3 / 5 (3) |
0
In virtually all stores, consumers view products on display fixtures that are presumed to be of little consequence. Yet, suppose that you were shopping for a set of trendy new coffee mugs and noticed some on a nearby table ...
List of search results for global brands
