News tagged with graphic ads
Success of anti-meth ads questioned by study
Dec 11, 2008 |
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An independent review investigating the effectiveness of a publicly funded graphic anti-methamphetamine advertising campaign has found that the campaign has been associated with many negative outcomes. The review was published ...
Search results for graphic ads
The complicated consumer: Positive ads aren't always the most effective
Other Sciences / Social Sciences
Jun 15, 2009 |
5 / 5 (1) |
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Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.
Cable venture suspends first advertising product
Jun 19, 2009 |
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(AP) -- A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.
Cablevision unveils interactive banner ads on TV
Sep 16, 2009 |
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(AP) -- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.
AT&T sues Verizon in Ga. over 'map for that' ads
Nov 04, 2009 |
3 / 5 (1) |
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(AP) -- AT&T Inc. is suing Verizon Wireless over its competitor's "There's a Map for That" commercials, saying in a lawsuit filed Tuesday that the ads are misleading and amount to deceptive trade practices.
Effective anti-tobacco ads should either scare or disgust viewers, study reveals
Medicine & Health / Psychology & Psychiatry
Oct 22, 2008 |
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(PhysOrg.com) -- Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people to avoid smoking by ...
Despite some benefit, drug ads can be harmful to your health
Nov 12, 2009 |
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While the debate over prescription drug advertising persists, a new study released online in the American Journal of Public Health offers guidelines for improving drug ads in order to minimize potential harm and maximize ...
Judge rejects AT&T's bid to pull Verizon ads
Nov 19, 2009 |
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(AP) -- A federal judge on Wednesday denied a request by AT&T Inc. to force competitor Verizon Wireless to pull its "There's a Map for That" commercials.
Taste sensation: Ads work better if all senses are involved
Other Sciences / Social Sciences
Jul 20, 2009 |
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Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research sugges ...
Study: Craigslist revenue to climb 23 pct to $100M
Jun 10, 2009 |
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(AP) -- Craigslist, one of the Internet's top sites for classified ads, is thriving while newspapers and other marketing-driven media are reeling from huge revenue losses, according to a report to be released Wednesday.
A matter of taste: Food ads work better if all senses are involved
Other Sciences / Social Sciences
Aug 13, 2009 |
4.5 / 5 (2) |
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(PhysOrg.com) -- Do potato chips taste better if an advertisement describes their crunchy sound? Is popcorn more flavorful if its buttery aroma is also depicted in an ad? Researchers at the University of Michigan say yes.
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