News tagged with interactive ads
Cable venture suspends first advertising product
Jun 19, 2009 |
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(AP) -- A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.
Cable's answer to online's ad success: targeting
Apr 07, 2009 |
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(AP) -- You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your ...
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Cablevision unveils interactive banner ads on TV
Sep 16, 2009 |
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(AP) -- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.
Congress to hold hearing on cable advertising
Apr 22, 2009 |
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(AP) -- Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing ...
Web ad revenue grew in 4Q but slower than in past
Mar 30, 2009 |
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(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.
Internet ad revenue falls 5 pct in first quarter
Jun 05, 2009 |
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(AP) -- Internet advertising revenue is down 5 percent.
Study: Craigslist revenue to climb 23 pct to $100M
Jun 10, 2009 |
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(AP) -- Craigslist, one of the Internet's top sites for classified ads, is thriving while newspapers and other marketing-driven media are reeling from huge revenue losses, according to a report to be released Wednesday.
AT&T sues Verizon in Ga. over 'map for that' ads
Nov 04, 2009 |
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(AP) -- AT&T Inc. is suing Verizon Wireless over its competitor's "There's a Map for That" commercials, saying in a lawsuit filed Tuesday that the ads are misleading and amount to deceptive trade practices.
US online ad revenue down 5.4 pct in third quarter
Nov 25, 2009 |
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(AP) -- Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released ...
Google injects search savvy into display ad system
Sep 18, 2009 |
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(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Despite some benefit, drug ads can be harmful to your health
Nov 12, 2009 |
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While the debate over prescription drug advertising persists, a new study released online in the American Journal of Public Health offers guidelines for improving drug ads in order to minimize potential harm and maximize ...
Congress concerned about privacy over cable TV ads (Update)
Apr 23, 2009 |
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(AP) -- Congress put cable TV operators on notice that it will scrutinize their plans to roll out targeted advertising to viewers, questioning whether they will use set-top boxes sitting in millions of homes to monitor and ...
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