Internet marketing
hideInternet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
For more information about Internet marketing, read the full article at
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News tagged with internet advertising
Google buying display ad startup Teracent
Nov 23, 2009 |
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Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.
Bing gains search market share, nears 10 percent
Nov 17, 2009 |
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Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Internet advertising appears to begin its comeback
Oct 20, 2009 |
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Google ready to open wallet again after stellar 3Q
Oct 16, 2009 |
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(AP) -- Google Inc.'s earnings and stock price are soaring again - and so is the Internet search leader's optimism.
Google's growth accelerates as 3Q profit rises
Oct 15, 2009 |
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(AP) -- Google Inc. shifted into a higher gear in the third quarter and began to leave the recession behind as the 11-year-old Internet search leader recorded its biggest profit yet.
US online ads fell for second quarter in a row
Oct 05, 2009 |
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(AP) -- Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.
Bing rings up search gains, dinging Google, Yahoo
Aug 18, 2009 |
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(AP) -- Microsoft Corp.'s souped-up Internet search engine gained a little more ground on industry leaders Google Inc. and Yahoo Inc. in July, according to data released late Monday.
Internet ad revenue falls 5 pct in first quarter
Jun 05, 2009 |
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(AP) -- Internet advertising revenue is down 5 percent.
EU to sue Britain over Internet privacy
Apr 14, 2009 |
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(AP) -- The European Union started legal action against Britain on Tuesday for not applying EU data privacy rules that would restrict an Internet advertising tracker called Phorm from watching how users surf the Web.
Web ad revenue grew in 4Q but slower than in past
Mar 30, 2009 |
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(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.
