Related topics: consumers
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with journal of consumer research
Confidence may not be convincing when recommending products or services
Other Sciences / Social Sciences
Oct 13, 2009 |
2.5 / 5 (2) |
0
Sometimes people can gain influence by expressing uncertainty, according to a new study in the Journal of Consumer Research.
How does media exposure affect self-esteem in overweight and underweight women?
Oct 13, 2009 |
not rated yet |
0
Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women's esteem increases, regardless of models' size.
Can social networking help consumers get healthier?
Other Sciences / Social Sciences
Oct 13, 2009 |
not rated yet |
0
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites.
Candy bar or healthy snack? Free choice not as free as we think
Other Sciences / Social Sciences
Oct 13, 2009 |
3 / 5 (3) |
0
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-c ...
Will this trip be exciting? Consumers respond best to vacation ads that match current emotions
Other Sciences / Social Sciences
Oct 13, 2009 |
not rated yet |
0
Most of us won't respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we're more likely to book a weekend at a spa.
Study reveals food choices influenced by body types of dining partners
Oct 08, 2009 |
not rated yet |
0
(PhysOrg.com) -- Whether your companions are overweight or skinny and how much they put on their plates can greatly influence how much you eat. New research shows if we eat with skinny people, we tend to mimic their food ...
Comfort food fallacy: Upheaval leads to less-familiar choices
Other Sciences / Social Sciences
Sep 21, 2009 |
5 / 5 (1) |
0
You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods ...
Hummer owners claim moral high ground to excuse overconsumption
Other Sciences / Social Sciences
Sep 21, 2009 |
1.9 / 5 (8) |
25
Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics, according to a new study in the Journal of Consumer Research.
What are you getting? Consumer behavior in restaurants
Other Sciences / Social Sciences
Sep 21, 2009 |
4 / 5 (1) |
0
Consumers follow a predictable pattern when it comes to ordering food and drinks, according new study in the Journal of Consumer Research. It seems people in groups tend to seek variety when making initial orders, then g ...
Watching your weight? Beware of skinny friends with big appetites
Sep 21, 2009 |
not rated yet |
0
Thin friends who eat a lot could put your waistline at risk, according to a new study in the Journal of Consumer Research, which examines how other peoples' weight and food choices influence how much we eat.
Moody memories? New study shows that mood has limited effect on memory
Other Sciences / Social Sciences
Sep 21, 2009 |
not rated yet |
0
Whether we're deciding to return to a restaurant or to purchase a DVD, many consumers rely on memory when they're making decisions. A new study in the Journal of Consumer Research examines the role of mood on those memory ...
Stock graphs can mislead: People prefer stocks with shorter runs
Other Sciences / Social Sciences
Sep 21, 2009 |
5 / 5 (1) |
0
Can the way stock information is presented lead investors to make the wrong decisions? A new study in the Journal of Consumer Research shows that when investors use charts, they are likely to make a baseless decision about ...
To each his own: Consumers and self-designed products
Other Sciences / Social Sciences
Aug 25, 2009 |
not rated yet |
0
From running shoes to ceiling fans, consumers are becoming the designers of their own products. A new study in the Journal of Consumer Research looks at the ways consumers compare their creations to those designed by pro ...
Placing ads: Location, location, location
Other Sciences / Social Sciences
Aug 24, 2009 |
2 / 5 (2) |
0
Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consum ...
Why Weight Watchers succeeds: Meetings provide a blend of spirituality and therapy
Other Sciences / Social Sciences
Aug 24, 2009 |
not rated yet |
0
Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says d ...
