Related topics: consumers
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
Comforted by carpet: How do floors and distance affect purchases?
Other Sciences / Social Sciences
Nov 18, 2009 |
1 / 5 (1) |
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Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research.
Emulating Western lifestyles: Consumption and carbon footprints in less industrialized countries
Other Sciences / Social Sciences
Nov 18, 2009 |
5 / 5 (1) |
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In recent decades, a new global middle class has exploded, with a total population exceeding one billion people. A new study in the Journal of Consumer Research explores the consumption attitudes of some of these members of the ...
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Talking to ourselves: How consumers navigate choices and inner conflict
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (1) |
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From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
To eat or not to eat? Mental budgets help control consumption
Other Sciences / Social Sciences
Nov 17, 2009 |
2 / 5 (2) |
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If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.
When East meets West: Why consumers turn to alternative medicine
Other Sciences / Social Sciences
Nov 17, 2009 |
3.7 / 5 (3) |
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Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
Confidence may not be convincing when recommending products or services
Other Sciences / Social Sciences
Oct 13, 2009 |
2.5 / 5 (2) |
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Sometimes people can gain influence by expressing uncertainty, according to a new study in the Journal of Consumer Research.
How does media exposure affect self-esteem in overweight and underweight women?
Oct 13, 2009 |
not rated yet |
0
Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women's esteem increases, regardless of models' size.
Can social networking help consumers get healthier?
Other Sciences / Social Sciences
Oct 13, 2009 |
not rated yet |
0
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites.
Candy bar or healthy snack? Free choice not as free as we think
Other Sciences / Social Sciences
Oct 13, 2009 |
3 / 5 (3) |
0
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-c ...
Will this trip be exciting? Consumers respond best to vacation ads that match current emotions
Other Sciences / Social Sciences
Oct 13, 2009 |
not rated yet |
0
Most of us won't respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we're more likely to book a weekend at a spa.
Study reveals food choices influenced by body types of dining partners
Oct 08, 2009 |
not rated yet |
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(PhysOrg.com) -- Whether your companions are overweight or skinny and how much they put on their plates can greatly influence how much you eat. New research shows if we eat with skinny people, we tend to mimic their food ...
Comfort food fallacy: Upheaval leads to less-familiar choices
Other Sciences / Social Sciences
Sep 21, 2009 |
5 / 5 (1) |
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You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods ...
Hummer owners claim moral high ground to excuse overconsumption
Other Sciences / Social Sciences
Sep 21, 2009 |
1.9 / 5 (8) |
25
Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics, according to a new study in the Journal of Consumer Research.
What are you getting? Consumer behavior in restaurants
Other Sciences / Social Sciences
Sep 21, 2009 |
4 / 5 (1) |
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Consumers follow a predictable pattern when it comes to ordering food and drinks, according new study in the Journal of Consumer Research. It seems people in groups tend to seek variety when making initial orders, then g ...
