Related topics: consumers , products
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
Killer cookies: To resist temptation, exaggerate the threat
Other Sciences / Social Sciences
Dec 14, 2009 |
4 / 5 (1) |
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Your ability to resist that tempting cookie depends on how a big a threat you perceive it to be, according to a new study in the Journal of Consumer Research.
Are most consumers planners when it comes to time and money? New study shows some benefits
Other Sciences / Social Sciences
Dec 15, 2009 |
4 / 5 (1) |
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Planning -- regarding money or time -- can bring tangible benefits to consumers. A new study in the Journal of Consumer Research discovered what makes planners tick.
Does scent enhance consumer product memories?
Other Sciences / Social Sciences
Dec 14, 2009 |
3 / 5 (1) |
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It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember produc ...
Do consumers always approach pleasure and avoid pain? New study suggests an alternative
Other Sciences / Social Sciences
Dec 14, 2009 |
4 / 5 (1) |
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Whether it's doing sit-ups or eating steamed veggies instead of fries, it's often difficult to get ourselves to do something we know is beneficial. A new study in the Journal of Consumer Research says we can trick oursel ...
Veiling in style: How does a stigmatized practice become fashionable?
Other Sciences / Social Sciences
Dec 14, 2009 |
5 / 5 (1) |
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Why are an increasing number of Turkish women wearing veils in a secular country where the practice is banned in public buildings? A new study in the Journal of Consumer Research says one factor is fashion.
How categories and environment create satisfied and well-informed consumers
Other Sciences / Social Sciences
Dec 14, 2009 |
3 / 5 (1) |
0
Expert consumers like to be surprised by unusual product formats, while novices crave familiarity, according to a new study in the Journal of Consumer Research.
