Related topics: consumers
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Comforted by carpet: How do floors and distance affect purchases?
Other Sciences / Social Sciences
Nov 18, 2009 |
1 / 5 (1) |
0
Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research.
To eat or not to eat? Mental budgets help control consumption
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (3) |
0
If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.
Talking to ourselves: How consumers navigate choices and inner conflict
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (1) |
0
From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
Emulating Western lifestyles: Consumption and carbon footprints in less industrialized countries
Other Sciences / Social Sciences
Nov 18, 2009 |
5 / 5 (1) |
0
In recent decades, a new global middle class has exploded, with a total population exceeding one billion people. A new study in the Journal of Consumer Research explores the consumption attitudes of some of these members of the ...
When East meets West: Why consumers turn to alternative medicine
Other Sciences / Social Sciences
Nov 17, 2009 |
3.7 / 5 (3) |
0
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
Trust your gut: Too much thinking leads to bad choices
Jan 26, 2009 |
2.5 / 5 (11) |
5
Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their ...
Sick of the same old thing? Researchers finds satiation solution
Other Sciences / Social Sciences
May 19, 2009 |
3 / 5 (7) |
1
Have you ever gotten sick of pizza, playing the same computer game, or had a song stuck in your head for so long you never wanted to hear it again? If you have, you may suffer from variety amnesia. In new research, Joseph ...
Optical illusions: Variety makes us perceive smaller quantities
Other Sciences / Social Sciences
Mar 31, 2009 |
not rated yet |
0
Here's another reason why dieters should avoid all-you-can-eat buffets: When faced with a large variety of items, consumers tend to underestimate how much of each item is present, according to a new study in the Journal of ...
Too much information: Process thinking can lead to difficult choices
Other Sciences / Social Sciences
May 12, 2009 |
5 / 5 (3) |
0
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Learning curve: Tricks to resist temptation
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
0
Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.
Beware the left-digit effect: Price gimmicks may affect choice
Feb 23, 2009 |
5 / 5 (1) |
3
When shopping, we often find ourselves choosing between lower- and higher-cost items. But most people make a choice based on the first digit they see, according to a new study in the Journal of Consumer Research.
Buyer beware: Touching something increases perceived ownership
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
1
To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research.
Candy bar or healthy snack? Free choice not as free as we think
Other Sciences / Social Sciences
Oct 13, 2009 |
3 / 5 (3) |
0
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-c ...
How does media exposure affect self-esteem in overweight and underweight women?
Oct 13, 2009 |
not rated yet |
0
Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women's esteem increases, regardless of models' size.
