Related topics: consumers , products
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
Trust your gut: Too much thinking leads to bad choices
Jan 26, 2009 |
2.5 / 5 (11) |
5
Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their ...
Shaken self-confidence? Certain products and activities can fix it
Jan 26, 2009 |
3.7 / 5 (7) |
0
Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself as an ...
Security blankets: Materialism and death anxiety lead to brand loyalty
Jan 26, 2009 |
3.5 / 5 (6) |
2
Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.
Sick of the same old thing? Researchers finds satiation solution
Other Sciences / Social Sciences
May 19, 2009 |
3 / 5 (7) |
1
Have you ever gotten sick of pizza, playing the same computer game, or had a song stuck in your head for so long you never wanted to hear it again? If you have, you may suffer from variety amnesia. In new research, Joseph ...
Multiple purchase options? How marketers influence consumer agendas
Other Sciences / Social Sciences
Apr 20, 2009 |
4.3 / 5 (4) |
0
Making choices is tough, especially in a competitive retail environment. A new study in the Journal of Consumer Research sheds some light on the processes consumers use to make choices among multiple options.
Does sex sell? New study shows how to make women respond to sexy ads
Feb 23, 2009 |
4 / 5 (4) |
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Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
What's a little mold? Why consumers have different freshness standards at home
Other Sciences / Social Sciences
Jan 26, 2009 |
3.8 / 5 (4) |
4
Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study in the Journal of Consumer Research explores the reasons consumers are mo ...
Too much information: Process thinking can lead to difficult choices
Other Sciences / Social Sciences
May 12, 2009 |
5 / 5 (3) |
0
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
The art of persuasion: Are consumers interested in abstract or concrete features?
Other Sciences / Social Sciences
Aug 24, 2009 |
3.8 / 5 (4) |
3
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A new study in the Journal of ...
Hummer owners claim moral high ground to excuse overconsumption
Other Sciences / Social Sciences
Sep 21, 2009 |
1.9 / 5 (8) |
25
Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics, according to a new study in the Journal of Consumer Research.
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
When East meets West: Why consumers turn to alternative medicine
Other Sciences / Social Sciences
Nov 17, 2009 |
3.7 / 5 (3) |
0
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
Shopping behavior: Consumers flock together, but don't necessarily buy
Other Sciences / Social Sciences
Apr 20, 2009 |
5 / 5 (2) |
0
Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.
Overdoing it? Simple techniques can help avoid overindulgence
Feb 23, 2009 |
4.5 / 5 (2) |
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Some people overindulge on junk foods or needless shopping sprees when they feel depressed. Others lose control the minute they feel happy. Is there a way to avoid such extreme actions? A new study in the Journal of Consumer Re ...
It's about time: Consumers may be more likely to enjoy purchase when ads mention time
Other Sciences / Social Sciences
Feb 23, 2009 |
4.5 / 5 (2) |
0
Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more ...
