Related topics: consumers
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Comforted by carpet: How do floors and distance affect purchases?
Other Sciences / Social Sciences
Nov 18, 2009 |
1 / 5 (1) |
0
Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research.
Talking to ourselves: How consumers navigate choices and inner conflict
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (1) |
0
From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
To eat or not to eat? Mental budgets help control consumption
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (3) |
0
If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.
Emulating Western lifestyles: Consumption and carbon footprints in less industrialized countries
Other Sciences / Social Sciences
Nov 18, 2009 |
5 / 5 (1) |
0
In recent decades, a new global middle class has exploded, with a total population exceeding one billion people. A new study in the Journal of Consumer Research explores the consumption attitudes of some of these members of the ...
When East meets West: Why consumers turn to alternative medicine
Other Sciences / Social Sciences
Nov 17, 2009 |
3.7 / 5 (3) |
0
Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies.
