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Journal of Consumer Research

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The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.

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News tagged with journal of consumer research


Are most consumers planners when it comes to time and money? New study shows some benefits

Other Sciences / Social Sciences

created Dec 15, 2009 | popularity 4 / 5 (1) | comments 0

Planning -- regarding money or time -- can bring tangible benefits to consumers. A new study in the Journal of Consumer Research discovered what makes planners tick.





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Marketing Professor Studying Adolescents' Sources of Happiness

Marketing Professor Studying Adolescents' Sources of Happiness

Medicine & Health / Psychology & Psychiatry

created 10 hours ago | popularity not rated yet | comments 0

(PhysOrg.com) -- Lan Nguyen Chaplin, an assistant professor in the Eller College of Management, says children and teenagers, in finding happiness, do not always place material things before personal relationships.


Impact of Menu-Labeling: Study Shows People Eat Less When They Know More

Impact of Menu-Labeling: Study Shows People Eat Less When They Know More

Medicine & Health / Health

created Dec 18, 2009 | popularity 5 / 5 (1) | comments 0

(PhysOrg.com) -- The restaurant industry has lobbied hard against mandatory menu labeling in restaurants, highlighting the importance of a new study from Yale University measuring the impact of such regulations. ...



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