Related topics: consumers
Journal of Consumer Research
hideThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
For more information about Journal of Consumer Research, read the full article at
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News tagged with journal of consumer research
People work harder when expecting a future challenging task
Other Sciences / Social Sciences
Nov 17, 2009 |
3.3 / 5 (4) |
1
Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Sick of the same old thing? Researchers finds satiation solution
Other Sciences / Social Sciences
May 19, 2009 |
3 / 5 (7) |
1
Have you ever gotten sick of pizza, playing the same computer game, or had a song stuck in your head for so long you never wanted to hear it again? If you have, you may suffer from variety amnesia. In new research, Joseph ...
Too much information: Process thinking can lead to difficult choices
Other Sciences / Social Sciences
May 12, 2009 |
5 / 5 (3) |
0
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Learning curve: Tricks to resist temptation
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
0
Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.
Optical illusions: Variety makes us perceive smaller quantities
Other Sciences / Social Sciences
Mar 31, 2009 |
not rated yet |
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Here's another reason why dieters should avoid all-you-can-eat buffets: When faced with a large variety of items, consumers tend to underestimate how much of each item is present, according to a new study in the Journal of ...
Buyer beware: Touching something increases perceived ownership
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
1
To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research.
Beware the left-digit effect: Price gimmicks may affect choice
Feb 23, 2009 |
5 / 5 (1) |
3
When shopping, we often find ourselves choosing between lower- and higher-cost items. But most people make a choice based on the first digit they see, according to a new study in the Journal of Consumer Research.
Trust your gut: Too much thinking leads to bad choices
Jan 26, 2009 |
2.5 / 5 (11) |
5
Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their ...
Shaken self-confidence? Certain products and activities can fix it
Jan 26, 2009 |
3.7 / 5 (7) |
0
Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself as an ...
Killer cookies: To resist temptation, exaggerate the threat
Other Sciences / Social Sciences
5 hours ago |
not rated yet |
0
Your ability to resist that tempting cookie depends on how a big a threat you perceive it to be, according to a new study in the Journal of Consumer Research.
Does scent enhance consumer product memories?
Other Sciences / Social Sciences
7 hours ago |
not rated yet |
0
It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember produc ...
Do consumers always approach pleasure and avoid pain? New study suggests an alternative
Other Sciences / Social Sciences
10 hours ago |
not rated yet |
0
Whether it's doing sit-ups or eating steamed veggies instead of fries, it's often difficult to get ourselves to do something we know is beneficial. A new study in the Journal of Consumer Research says we can trick oursel ...
Veiling in style: How does a stigmatized practice become fashionable?
Other Sciences / Social Sciences
11 hours ago |
5 / 5 (1) |
0
Why are an increasing number of Turkish women wearing veils in a secular country where the practice is banned in public buildings? A new study in the Journal of Consumer Research says one factor is fashion.
Comforted by carpet: How do floors and distance affect purchases?
Other Sciences / Social Sciences
Nov 18, 2009 |
1 / 5 (1) |
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Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new study in the Journal of Consumer Research.
Talking to ourselves: How consumers navigate choices and inner conflict
Other Sciences / Social Sciences
Nov 17, 2009 |
3 / 5 (1) |
0
From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
